Specialist - Brand & Social Media Marketing

Al Ghurair
Dubai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 4+ yearsEducation: bachelorsSkills: ["Collaboration","Proactive mindset","Teamwork","Positive work culture"]

Lead brand marketing and organic social media initiatives across the business portfolio. Plan and execute multi-channel campaigns (events, PR, OOH, digital, social, print, and web) aligned to business objectives and KPIs. Measure and analyze performance to refine future campaigns, ensure consistent brand messaging across platforms, and manage content across 15 social media channels. Coordinate offline marketing, events, and third-party agencies to deliver on brief, time, and budget.

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Al Ghurair
Al Ghurair
1 day ago

Specialist - Brand & Social Media Marketing

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Last checked: 1 hour agoStatus: Live

Job Summary

Lead brand marketing and organic social media initiatives across the business portfolio. Plan and execute multi-channel campaigns (events, PR, OOH, digital, social, print, and web) aligned to business objectives and KPIs. Measure and analyze performance to refine future campaigns, ensure consistent brand messaging across platforms, and manage content across 15 social media channels. Coordinate offline marketing, events, and third-party agencies to deliver on brief, time, and budget.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Collaborate with the Marketing Manager to lead and shape brand marketing and organic social media campaigns across the business portfolio.
  • •Develop and implement marketing campaigns integrating all channels to align with business objectives and KPIs.
  • •Oversee planning and execution of multi-channel campaigns including events, PR, OOH, digital, social, print, and web for consistency and impact.
  • •Track, measure, and analyze campaign performance; present insights and recommendations to optimize future initiatives.
  • •Drive brand messaging alignment across platforms; oversee social media for 15 channels, coordinate offline marketing efforts, manage events, and oversee third-party agencies to deliver on brief, on time, and within budget.

Key Requirements

  • •Bachelor’s degree in marketing or a related qualification.
  • •4+ years’ experience in a B2C marketing department.
  • •Ability to collaborate closely with a Marketing Manager to shape marketing campaigns.
  • •Experience developing and implementing multi-channel marketing campaigns aligned to business objectives and KPIs.
  • •Strong capability in tracking, measuring, and analyzing campaign performance to deliver insights and recommendations.
Experience:4+ years
Education:Bachelor's in marketing
Skills:CollaborationProactive mindsetTeamworkPositive work culture
Tech Stack:TikTokFacebookInstagramWebEmailPROOHDOOHSocial mediaPrintBrochures

Company Brief

Al Ghurair
Diversified UAE-based family conglomerate with businesses across manufacturing, real estate, foods, and investments. Operates multiple subsidiaries and brands serving industrial, commercial, and consumer markets across the Middle East and beyond.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1960
WebsiteLinkedIn