Regional Marketing Director - LatAm & MEA

Wise
London
Workplace: OnsiteFull timeGBP 145,000 - 200,000 annuallyFunction: Marketing & GrowthSkills: ["Stakeholder management","Leadership","Bias to action","Data analysis","Adaptability"]

Define and oversee regional marketing strategy across LatAm and MEA, ensuring local relevance and alignment with global goals. Lead and support a team of Regional Marketing Leads, build channel/test capability with strong learning and measurement, and provide matrix leadership across marketing functions. Own regional budgets, drive full-funnel marketing plans, partner with central teams and product teams, and deliver performance reporting to senior leadership.

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FursaFursa
Wise
Wise
1 day ago

Regional Marketing Director - LatAm & MEA

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Last checked: 13 hours agoStatus: Live

Job Summary

Define and oversee regional marketing strategy across LatAm and MEA, ensuring local relevance and alignment with global goals. Lead and support a team of Regional Marketing Leads, build channel/test capability with strong learning and measurement, and provide matrix leadership across marketing functions. Own regional budgets, drive full-funnel marketing plans, partner with central teams and product teams, and deliver performance reporting to senior leadership.
Location: London
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and oversee regional marketing strategy across LatAm and MEA, ensuring local relevance and alignment with global goals.
  • •Hire, manage, and support Regional Marketing Leads to execute local plans and deliver impactful campaigns that drive regional growth.
  • •Build and optimize new channel testing and activations with a learning agenda, measurement frameworks, and high-speed iteration.
  • •Develop full-funnel marketing plans per market, including audience/segment identification, messaging, positioning, and funnel/brand KPI diagnosis.
  • •Own and optimize regional marketing budgets; act as a bridge between central teams and regional needs and report regional performance to senior leadership.

Pay and Benefits

Salary: GBP 145,000 - 200,000 annually
Perks:Relocation

Key Requirements

  • •Extensive experience in growth/marketing roles, including leadership responsibilities for regional teams across several regions.
  • •Strong experience setting regional/local marketing strategy and owning execution, ideally in fintech or tech industries.
  • •Ability to understand complex technical products and data, translating them into simple, compelling customer propositions.
  • •Proven ability to manage teams and drive alignment across cross-functional stakeholders.
  • •Deep understanding of performance marketing and brand marketing, including local market dynamics.
Experience:FintechTech
Skills:Stakeholder managementLeadershipBias to actionData analysisAdaptability
Languages:English

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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