Sr Product Manager - Growth Marketing Enablement

Kraken
London, Brazil, United Arab Emirates, Ireland, Peru, Sweden, Colombia, Argentina, Romania, Cyprus, Switzerland, Portugal, Lithuania, South Africa, Czech Republic, Canada, Hungary, Mexico, Chile, Poland, Spain, Bulgaria
Workplace: RemoteFull timeFunction: Product ManagementSkills: ["User psychology","UX thinking","Experiment design","Cross-functional collaboration","Metrics reporting"]

Own the product roadmap that connects marketing and product for Kraken Consumer, shaping how millions discover and return to the platform. Define intake models, standards, and acquisition funnel metrics. Build marketing-enabled product experiences across push, email, social, paid, affiliates, and offline campaigns, including incentives, referral mechanics, and lifecycle messaging. Partner with marketing, design, engineering, and data to run experiments and continuously improve conversion and reactivation.

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Kraken
Kraken
16 hours ago

Sr Product Manager - Growth Marketing Enablement

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Last checked: 3 hours agoStatus: Live

Job Summary

Own the product roadmap that connects marketing and product for Kraken Consumer, shaping how millions discover and return to the platform. Define intake models, standards, and acquisition funnel metrics. Build marketing-enabled product experiences across push, email, social, paid, affiliates, and offline campaigns, including incentives, referral mechanics, and lifecycle messaging. Partner with marketing, design, engineering, and data to run experiments and continuously improve conversion and reactivation.
Location: London, Brazil, United Arab Emirates, Ireland, Peru, Sweden, Colombia, Argentina, Romania, Cyprus, Switzerland, Portugal, Lithuania, South Africa, Czech Republic, Canada, Hungary, Mexico, Chile, Poland, Spain, Bulgaria
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own the connective tissue between marketing and product for Kraken Consumer, including roadmap, intake model, and working standards.
  • •Sit at the centre of the acquisition funnel, improving conversion by compounding small gains.
  • •Unlock new acquisition channels by building the product surfaces needed for paid social, search, affiliates, and offline campaigns.
  • •Shape the mobile acquisition motion, including in-product social, creator partnerships, community, and friend-referral mechanics.
  • •Own lifecycle growth by bringing new users in and giving existing users reasons to return; define and report acquisition and reactivation metrics.

Key Requirements

  • •Own the marketing product roadmap end to end and build the process that turns campaign ideas into shipped product work.
  • •Design and launch tailored campaign experiences across in-app and web journeys from push, email, social, and paid channels.
  • •Raise the bar on lifecycle messaging to improve usefulness and conversion from push and email.
  • •Own the incentives layer for new and returning users, including offers, referral mechanics, recurring deposits, and earn-led campaigns.
  • •Apply user psychology and UX thinking to identify funnel leaks and run experiments to close gaps.
Experience:Consumer fintechCrypto
Skills:User psychologyUX thinkingExperiment designCross-functional collaborationMetrics reporting

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
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