Manager, Brand & CSR (UAE National Only)

Mashreq
United Arab Emirates
Workplace: OnsiteFull timeFunction: SalesExperience: 10-15 yearsSkills: ["Communication","Leadership","Interpersonal skills","Customer focus"]

Lead the Mashreq brand in the UAE by shaping market positioning, driving CSR and sponsorship programs, and aligning branding with revenue objectives. Collaborate with brand, marketing, and corporate affairs teams to implement a digital-first, one-brand approach, while championing D&I initiatives and public communications across Arabic channels and external partners.

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FursaFursa
Mashreq
Mashreq
5 months ago

Manager, Brand & CSR (UAE National Only)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 minutes agoStatus: Live

Job Summary

Lead the Mashreq brand in the UAE by shaping market positioning, driving CSR and sponsorship programs, and aligning branding with revenue objectives. Collaborate with brand, marketing, and corporate affairs teams to implement a digital-first, one-brand approach, while championing D&I initiatives and public communications across Arabic channels and external partners.
Location: United Arab Emirates
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Manager level

Key Responsibilities

  • •Lead the development of Mashreq brand image in the UAE and ensure alignment with revenue targets.
  • •Foster a customer-centric approach across marketing and communications, including one-brand consistency for international audiences.
  • •Develop and lead the D&I program with Corporate Affairs, promoting representation and visibility of women and persons with disabilities.
  • •Collaborate with Brand & Communications to maintain a consistent tone across Arabic communications and external channels.
  • •Adopt a digital-first approach to marketing and PR, while working with insights and cost-conscious budgeting to maximize impact.

Key Requirements

  • •Familiarity with banking operations, sales and support environments, and strong customer focus.
  • •Passion for customer-centric organisations and CSR/DI issues.
  • •Understanding of brand principles and strategy; proven budgeting, forecasting, and expense analysis.
  • •10-15 years of substantive related banking experience or equivalent marketing leadership experience.
  • •Excellent communication skills in English and ability to align tactical objectives with strategic ones.
Experience:10-15 yearsBankingMarketingBrand management
Skills:CommunicationLeadershipInterpersonal skillsCustomer focus
Languages:English

Eligibility

Nationality:UAE National

Company Brief

Mashreq
Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1967
Glassdoor
Glassdoor: 3.3
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