Sr. Performance Marketing Manager, Growth Systems

Kraken
United Kingdom, London, Brazil, Ireland, Portugal, Canada, Poland, Spain
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Systems thinking","Data analysis","Prompt engineering","Written communication","High agency"]

Define and spec AI-powered automation workflows for paid growth, translating your logic into working agent systems with the build team. Own creative fatigue detection, budget reallocation, geo channel-mix optimization, and audience signal processing, then QA agent outputs and refine correction loops. Apply domain judgment to AI-generated creative/copy variants and codify paid-growth rules, guardrails, and knowledge-base inputs. Expand automation into CRO, incentives, referrals, and lifecycle growth as the engine grows.

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Kraken
Kraken
1 month ago

Sr. Performance Marketing Manager, Growth Systems

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Job Summary

Define and spec AI-powered automation workflows for paid growth, translating your logic into working agent systems with the build team. Own creative fatigue detection, budget reallocation, geo channel-mix optimization, and audience signal processing, then QA agent outputs and refine correction loops. Apply domain judgment to AI-generated creative/copy variants and codify paid-growth rules, guardrails, and knowledge-base inputs. Expand automation into CRO, incentives, referrals, and lifecycle growth as the engine grows.
Location: United Kingdom, London, Brazil, Ireland, Portugal, Canada, Poland, Spain
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and spec automation workflows for paid growth across creative, budget, geo mix, and audience signal processing.
  • •Translate workflow specifications into agent automations by working directly with the build team.
  • •QA agent outputs by reviewing results, identifying gaps, and specifying corrections to improve performance.
  • •Refine AI-generated creative and copy variants using domain judgment before data confirms outcomes.
  • •Monitor workflow performance and continuously improve, extending automation to CRO, incentives, referrals, and lifecycle workflows.

Key Requirements

  • •4+ years in performance or paid growth, running campaigns at scale across major paid channels.
  • •Systems thinking to map growth workflows as triggers, decisions, actions, and measurements.
  • •Comfort with data and performance dashboards to identify signal and define agent optimization goals.
  • •Curiosity for prompt engineering and willingness to learn precise communication with AI systems.
  • •Strong written communication to produce clear workflow specs engineers can build from.
Experience:4+ yearsCryptoPerformance marketingPaid mediaA/B testing
Skills:Systems thinkingData analysisPrompt engineeringWritten communicationHigh agency

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
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