Global Trade & Shopper Marketing Lead (m/f/d)

Miele
Germany
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Analytical","Communication","Collaboration","Leadership"]

Lead and implement a global Trade & Shopper Marketing strategy in collaboration with marketing and sales, designing scalable frameworks to ensure consistent execution across channels and markets. Drive shopper insights to optimize campaigns at the point of sale, partner with retail customers on integrated initiatives, and act as the global interface between headquarters and regional teams to enable continuous improvement.

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FursaFursa
Miele
Miele
7 months ago

Global Trade & Shopper Marketing Lead (m/f/d)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 days agoStatus: Live

Job Summary

Lead and implement a global Trade & Shopper Marketing strategy in collaboration with marketing and sales, designing scalable frameworks to ensure consistent execution across channels and markets. Drive shopper insights to optimize campaigns at the point of sale, partner with retail customers on integrated initiatives, and act as the global interface between headquarters and regional teams to enable continuous improvement.
Location: Germany
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities in close collaboration with marketing and sales functions.
  • •Design global frameworks and guidelines that ensure consistent execution across channels and markets with a focus on scalability and relevance.
  • •Steer campaign optimization based on shopper insights, performance data, and market trends to strengthen excellence at the point of sale.
  • •Partner with key retail customers to contribute expertise to integrated marketing initiatives and long-term growth plans.
  • •Serve as the global interface between headquarters and regional teams, driving collaboration, best-practice sharing and continuous improvement.
Travel: Medium travel

Key Requirements

  • •You bring a completed university degree in business administration, marketing or a related field.
  • •You contribute significant experience in Trade & Shopper Marketing within an international retail or consumer-focused environment.
  • •You demonstrate strong analytical skills that translate insights into clear and actionable strategies.
  • •You show an entrepreneurial mindset with strong ownership and a consistent focus on consumer and shopper needs.
  • •You communicate confidently in English and German, collaborate effectively across cultures, and show willingness to travel internationally.
Experience:RetailConsumer goodsMarketing
Education:Bachelor's
Skills:AnalyticalCommunicationCollaborationLeadership
Languages:EnglishGerman

Company Brief

Miele
Manufacturer of premium domestic and commercial appliances including washers, dryers, dishwashers, ovens, and vacuum cleaners, known for engineering quality, longevity, and innovative household technologies.
Industry: Home Appliances
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Bootstrapped
Headquarters: Gütersloh, Germany
Founded: 1899
WebsiteLinkedIn