Systems & Data Integration lead - CRM

WPP
Chennai
Workplace: HybridFull timeFunction: Administration & Executive AssistanceSkills: ["Communication","Problem-solving","Stakeholder management"]

Lead the systems and data integration for WPP’s Global CRM Programme, defining a coherent integration and data strategy for a single, enterprise-wide Microsoft Dynamics CRM platform. Design integration patterns between CRM and upstream/downstream systems, align CRM data models, enforce standards to prevent market divergence, govern data quality and migration, manage risks, and enable scalable adoption of AI, analytics, and cross‑platform capabilities.

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FursaFursa
WPP
WPP
2 months ago

Systems & Data Integration lead - CRM

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead the systems and data integration for WPP’s Global CRM Programme, defining a coherent integration and data strategy for a single, enterprise-wide Microsoft Dynamics CRM platform. Design integration patterns between CRM and upstream/downstream systems, align CRM data models, enforce standards to prevent market divergence, govern data quality and migration, manage risks, and enable scalable adoption of AI, analytics, and cross‑platform capabilities.
Location: Chennai
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Define and own the CRM integration and data strategy, aligned to the overall enterprise architecture and CRM roadmap
  • •Lead the design of integration patterns between Microsoft Dynamics CRM and upstream/downstream systems (e.g. finance, work management, marketing, identity, analytics)
  • •Own the CRM data model alignment, ensuring consistency of client, account, pipeline, and related enterprise entities
  • •Establish and enforce integration and data standards, preventing local market or agency divergence
  • •Work closely with CRM Functional Leads and Business Analysts to ensure functional designs are feasible, scalable, and data‑sound

Key Requirements

  • •Proven experience leading systems and data integration for large-scale, global enterprise platforms
  • •Strong understanding of integration architecture patterns, data flows, and data governance in complex organisations
  • •Experience working with CRM platforms, ERP/finance systems, and data/analytics ecosystems (Microsoft Dynamics experience beneficial)
  • •Ability to operate in federated or multi-business environments, balancing enterprise standards with local needs
  • •Strong stakeholder management skills, working across business, product, architecture, and delivery teams
Experience:CRMData integrationEnterprise software
Skills:CommunicationProblem-solvingStakeholder management
Languages:English
Tech Stack:Microsoft DynamicsERPData governanceIntegration patternsCRMAICloud

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn