WPP

1 month ago

Systems & Data Integration lead - CRM

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead the systems and data integration for WPP’s Global CRM Programme, defining a coherent integration and data strategy for a single, enterprise-wide Microsoft Dynamics CRM platform. Design integration patterns between CRM and upstream/downstream systems, align CRM data models, enforce standards to prevent market divergence, govern data quality and migration, manage risks, and enable scalable adoption of AI, analytics, and cross‑platform capabilities.

Location: Chennai

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Key Responsibilities

•Define and own the CRM integration and data strategy, aligned to the overall enterprise architecture and CRM roadmap
•Lead the design of integration patterns between Microsoft Dynamics CRM and upstream/downstream systems (e.g. finance, work management, marketing, identity, analytics)
•Own the CRM data model alignment, ensuring consistency of client, account, pipeline, and related enterprise entities
•Establish and enforce integration and data standards, preventing local market or agency divergence
•Work closely with CRM Functional Leads and Business Analysts to ensure functional designs are feasible, scalable, and data‑sound

Key Requirements

•Proven experience leading systems and data integration for large-scale, global enterprise platforms
•Strong understanding of integration architecture patterns, data flows, and data governance in complex organisations
•Experience working with CRM platforms, ERP/finance systems, and data/analytics ecosystems (Microsoft Dynamics experience beneficial)
•Ability to operate in federated or multi-business environments, balancing enterprise standards with local needs
•Strong stakeholder management skills, working across business, product, architecture, and delivery teams

Experience:CRMData integrationEnterprise software

Skills:CommunicationProblem-solvingStakeholder management

Languages:English

Tech Stack:Microsoft DynamicsERPData governanceIntegration patternsCRMAICloud

Company Brief

WPP

Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1971

Website LinkedIn

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WPP