Sr. Manager Digital Marketing - Dacor/Builder

Samsung
Plano
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Project management","Data-driven decision-making","Cross-functional collaboration","Agency management","Communication"]

Oversee and optimize all digital touchpoints for Samsung Builder and Dacor, driving customer journey performance across dot com, paid media, email marketing, and ratings/reviews. Lead data-driven strategy using KPIs, dashboards, and test-and-learn programs to maximize ROI and conversion. Collaborate with cross-functional teams and manage external agency partners through scoping, briefs, and budget oversight. Deliver new digital initiatives to grow Dacor’s digital footprint.

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FursaFursa
Samsung
Samsung
2 days ago

Sr. Manager Digital Marketing - Dacor/Builder

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Oversee and optimize all digital touchpoints for Samsung Builder and Dacor, driving customer journey performance across dot com, paid media, email marketing, and ratings/reviews. Lead data-driven strategy using KPIs, dashboards, and test-and-learn programs to maximize ROI and conversion. Collaborate with cross-functional teams and manage external agency partners through scoping, briefs, and budget oversight. Deliver new digital initiatives to grow Dacor’s digital footprint.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Oversee and manage digital touchpoints for samsungbuilder.com and dacor.com to improve awareness, consideration, conversion, and retention.
  • •Lead digital paid media strategy, creating tactical KPI measurement plans and reporting cadences to maximize ROI.
  • •Define and execute brand email marketing strategy, including audience targeting, go-to-market planning, and test-and-learn optimization.
  • •Own ratings and reviews strategy for Dacor, partnering with seeding vendors, monitoring delivery, managing agency relationships, and reporting results.
  • •Deliver data and analytics reporting with dashboards and ad hoc analysis to measure effectiveness and guide new digital initiatives.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife Insurance401kTuition AssistancePaid LeaveWellness StipendStudent Loan

Key Requirements

  • •Bachelor’s degree with 8+ years planning, executing, and measuring digital media tactics with measurable business impact.
  • •5+ years in a CRM-specific role building a CRM strategy and developing personalized email campaign content.
  • •Experience with social listening dashboards.
  • •Working knowledge of the performance-based digital marketing and media landscape.
  • •Experience managing indirect teams, including agency oversight, with strong project management skills and ability to deliver complex projects on time.
Experience:8+ yearsDigital marketingCRMEmail marketingPaid mediaAnalytics
Education:Bachelor's
Skills:Project managementData-driven decision-makingCross-functional collaborationAgency managementCommunication

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn