Senior Marketing Insights Analyst

Fivetran
Denver
Workplace: HybridFull timeUSD 131,751 - 164,689Function: Marketing & GrowthExperience: 5-8 yearsSkills: ["Analytical skills","Business judgment","Problem-solving","Data-driven decision making","Stakeholder communication"]

Own marketing measurement and reporting by translating attribution methodology into decision-ready insights for VP+ stakeholders. Build weekly/monthly business reviews connecting spend, pipeline, and ROI across channels and programs, and conduct deep dives to diagnose pipeline and funnel issues. Design marketing ROI analysis, dashboards, and models to quantify program impact, and partner with Marketing Ops and data engineering to ensure data quality and tracking while supporting experimentation and optimization.

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Fivetran
Fivetran
2 weeks ago

Senior Marketing Insights Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own marketing measurement and reporting by translating attribution methodology into decision-ready insights for VP+ stakeholders. Build weekly/monthly business reviews connecting spend, pipeline, and ROI across channels and programs, and conduct deep dives to diagnose pipeline and funnel issues. Design marketing ROI analysis, dashboards, and models to quantify program impact, and partner with Marketing Ops and data engineering to ensure data quality and tracking while supporting experimentation and optimization.
Location: Denver
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with corporate analytics and serve as the liaison between marketing leadership and analytics to build actionable, scalable reporting.
  • •Own weekly and monthly business review processes, preparing data and partnering on the narrative for VP+ stakeholders.
  • •Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, and funnel conversion issues, and recommend adjustments to investment.
  • •Design and maintain models to quantify marketing program impact and run marketing ROI analysis (e.g., cost-per-lead/opportunity, CAC, efficiency ratios).
  • •Build automated dashboards, scorecards, and alerting for key marketing KPIs; partner with Marketing Ops and data engineering on tracking, data quality, and taxonomy.

Pay and Benefits

Salary: USD 131,751 - 164,689
Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveRsusParental LeaveCell Phone

Key Requirements

  • •5-8 years of experience in marketing analytics, GTM analytics, or business intelligence in a B2B SaaS environment.
  • •Strong SQL skills and hands-on experience with cloud data warehouses such as Snowflake, BigQuery, or Redshift.
  • •Proficiency with BI and visualization tools (Looker preferred) and the ability to create executive-ready dashboards and reporting.
  • •Working knowledge of Salesforce and marketing automation platforms (Marketo preferred).
  • •Deep understanding of B2B SaaS performance metrics including pipeline, ACV, conversion rates, velocity, and attribution concepts.
Experience:5-8 yearsB2B SaaS
Skills:Analytical skillsBusiness judgmentProblem-solvingData-driven decision makingStakeholder communication
Languages:English
Tech Stack:FivetranBigQueryLookerSFDCSalesforceDemandbaseBizableMarketoGoogle SuiteSQLSnowflakeRedshiftPythonR

Company Brief

Fivetran
Provides automated data integration and replication software that moves data from hundreds of sources into cloud data warehouses and analytics platforms. Helps engineering and analytics teams keep data pipelines reliable, current, and low-maintenance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Oakland, United States
Founded: 2012
WebsiteLinkedIn