Programmatic Growth Manager

Almedia
Berlin
Workplace: OnsiteFull timeEUR 60,000 - 75,000 annuallyFunction: Marketing & GrowthSkills: ["Proactive problem-solving","Data-driven decision making","Stakeholder management","Creative analysis","Iteration mindset"]

Own and scale mobile app user acquisition across AppLovin, Google UAC, Facebook, TikTok, and programmatic DSPs. Monitor live campaigns daily, making proactive budget and bid changes while diagnosing performance drops in real time. Lead creative strategy by analyzing top creatives and competitive trends, coordinating with internal creative production, and optimizing toward revenue and predictive LTV KPIs using Adjust for attribution. Manage large daily spend (>$500k) across multiple channels.

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FursaFursa
Almedia
Almedia
2 days ago

Programmatic Growth Manager

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Last checked: 7 hours agoStatus: Live

Job Summary

Own and scale mobile app user acquisition across AppLovin, Google UAC, Facebook, TikTok, and programmatic DSPs. Monitor live campaigns daily, making proactive budget and bid changes while diagnosing performance drops in real time. Lead creative strategy by analyzing top creatives and competitive trends, coordinating with internal creative production, and optimizing toward revenue and predictive LTV KPIs using Adjust for attribution. Manage large daily spend (>$500k) across multiple channels.
Location: Berlin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own app install campaigns at scale across AppLovin, Google UAC, Facebook, TikTok, and DSPs, managing $500k+ daily spend and optimizing toward revenue and predictive LTV targets.
  • •Monitor live campaigns daily and make proactive budget and bid adjustments, troubleshooting performance drops in real time.
  • •Analyze top-performing creatives and competitive trends to determine what’s working on TikTok and Facebook, and plan a balanced iteration mix.
  • •Coordinate with the internal creative team to brief, review, and prioritize production so testing pipelines keep moving.
  • •Manage cross-channel attribution complexity using Adjust, handling different campaign types and attribution windows to ensure clean app tracking and accurate performance reads.

Pay and Benefits

Salary: EUR 60,000 - 75,000 annually
Equity and Bonus:Equity
Perks:EquityAnnual BonusCommuter BenefitsMeal AllowanceLanguage LearningGym Membership

Key Requirements

  • •Proven experience scaling app install campaigns across at least two of: AppLovin, Unity, Snapchat, Facebook, TikTok, or programmatic DSPs, with meaningful budget responsibility.
  • •Experience managing large daily budgets in a live environment and operating with speed and precision while campaigns are running.
  • •Strong creative judgment: analyze performance data, brief agencies, and plan a testing roadmap balancing iteration and new concepts.
  • •Attribution fluency in mobile growth, including MMP setup (Adjust preferred) and understanding how attribution windows interact across app and web.
  • •Experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps; otherwise demonstrate clear understanding of downstream performance metrics.
Experience:Mobile app marketingMobile attributionGamingSubscription appsProgrammatic advertisingPerformance marketing
Skills:Proactive problem-solvingData-driven decision makingStakeholder managementCreative analysisIteration mindset
Tech Stack:AppLovinGoogle UACFacebookTikTokDSPsUnitySnapchatAdjustMMPPredictive LTVAttribution windows

Company Brief

Almedia
Almedia builds rewarded user-acquisition and engagement products (e.g., Freecash, Prizeplay, zave.it) that pay users for interacting with ads and games, helping advertisers drive high-LTV acquisition and retention.
Industry: Advertising Media Groups
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Bootstrapped
Headquarters: Berlin, Germany
Founded: 2020
Glassdoor
Glassdoor: 3.7
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