Go To Market Analyst

Nava
Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, Wisconsin
Workplace: RemoteFull timeUSD 90,400 - 101,700 annuallyFunction: Marketing & GrowthExperience: 2-4 yearsEducation: bachelorsSkills: ["Written communication","Time management","Prioritization","Collaborative mindset","Resourcefulness"]

Support the building of Nava’s Go-to-Market function by connecting Business Development, Delivery, Comms, and Solutions. Execute outbound email and LinkedIn/social campaigns, track performance against goals, and keep pipeline/tool data clean in Salesforce. Map and improve GTM workflows with lightweight automations (e.g., Zapier, Salesforce automation), maintain documentation, and provide bid/no-bid and opportunity input grounded in market and campaign data.

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Nava
Nava
2 days ago

Go To Market Analyst

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Last checked: 12 minutes agoStatus: Live

Job Summary

Support the building of Nava’s Go-to-Market function by connecting Business Development, Delivery, Comms, and Solutions. Execute outbound email and LinkedIn/social campaigns, track performance against goals, and keep pipeline/tool data clean in Salesforce. Map and improve GTM workflows with lightweight automations (e.g., Zapier, Salesforce automation), maintain documentation, and provide bid/no-bid and opportunity input grounded in market and campaign data.
Location: Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, Wisconsin
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Map GTM-relevant work across Nava (lead handoff, content requests, campaign approvals, competitive intel sharing) and identify breakdowns.
  • •Design and build lightweight workflows and automations to close gaps, looping in Engineering for production-grade builds.
  • •Maintain documentation for GTM processes and tools as the team grows.
  • •Review bid/no-bid memos and opportunity assessments and provide written input grounded in market and campaign data.
  • •Build, launch, and manage outbound campaigns and set up tracking/reporting; keep campaign data clean and visible in Salesforce (and/or other tools).

Pay and Benefits

Salary: USD 90,400 - 101,700 annually
Perks:Health InsuranceDentalVision401kAnnual BonusParental LeaveLearning BudgetRemote WorkHome Office

Key Requirements

  • •Bachelor's degree (any discipline) or equivalent experience.
  • •2-4 years of experience in a GTM, growth/RevOps, or business development analyst role, including experience in federal, state, or local government contracting.
  • •Demonstrated experience designing or building workflows/light automations that connect tools or teams (e.g., Zapier, Salesforce automation, or similar).
  • •Clear judgment about AI-assisted work, including what was changed or rejected by hand before shipping.
  • •Familiarity with outbound campaign execution and tracking (email and/or social outreach) and reporting on performance.
Experience:2-4 yearsGovernment contractingFederal/state/local government
Education:Bachelor's
Skills:Written communicationTime managementPrioritizationCollaborative mindsetResourcefulness
Languages:English
Tech Stack:ZapierSalesforceAI toolsEmailLinkedInSocial outreachLight scripting

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Nava
Nava is a public benefit corporation that builds digital tools and services to improve healthcare enrollment, administration, and consumer experience for government agencies, health plans, and providers, focusing on accessible, user-centered technology for public programs.
Industry: HealthTech
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