Partner Marketing Lead

Salesforce
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Organizational skills","Communication","Stakeholder management","Analytical mindset"]

Drive ASEAN partner co-marketing to generate demand and pipeline growth with Salesforce’s top 25 systems integrator and regional partner accounts. Own go-to-market and multi-channel campaign strategy (digital, ABM, webinars, roundtables, events), align partners with Salesforce marketing programs, and manage performance, budgeting, and campaign operations in Salesforce. Collaborate across Field Marketing, Events, Product Marketing, Communications, and Demand Gen to maximize joint ROI.

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FursaFursa
Salesforce
Salesforce
1 day ago

Partner Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Drive ASEAN partner co-marketing to generate demand and pipeline growth with Salesforce’s top 25 systems integrator and regional partner accounts. Own go-to-market and multi-channel campaign strategy (digital, ABM, webinars, roundtables, events), align partners with Salesforce marketing programs, and manage performance, budgeting, and campaign operations in Salesforce. Collaborate across Field Marketing, Events, Product Marketing, Communications, and Demand Gen to maximize joint ROI.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead demand generation strategy and go-to-market plans for Salesforce’s top 25 partners across ASEAN.
  • •Design and execute multi-channel co-marketing campaigns (digital programs, ABM, joint webinars, roundtables, high-touch regional events) to drive net-new pipeline and ACV.
  • •Collaborate with Partner Business Managers and Partner Account Managers to align marketing resources toward high-yield demand generation activities.
  • •Align partner campaigns with broader regional Salesforce marketing strategy and plug partners into core campaigns and flagship events.
  • •Track campaign performance, manage partner marketing funds, and run campaign operations in Salesforce (creation, lead routing validation, and pipeline dashboarding).

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, or related field.
  • •8+ years in B2B demand generation, field marketing, or partner marketing in a fast-paced SaaS or enterprise tech environment.
  • •Proven ability to lead integrated, multi-channel campaigns that generate qualified sales pipeline.
  • •Experience managing co-marketing programs with systems integrators (GSIs/RSIs) or strategic channel partners.
  • •Strong metrics and analytics skills, including Salesforce reporting/dashboards and marketing performance measurement.
Experience:8+ yearsB2BSaaSEnterprise techPartner marketing
Education:Bachelor's in Marketing, Business, Communications, or related field
Skills:Cross-functional collaborationOrganizational skillsCommunicationStakeholder managementAnalytical mindset
Tech Stack:SalesforceGoogle WorkspaceMicrosoft OfficeCRM reportingDashboardsMarketing analytics platforms

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor