DTC Marketing Specialist

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 1,800 - 1,800 monthlyFunction: Marketing & GrowthExperience: 3-4 yearsSkills: ["Independent execution","Strategic planning","Analytical thinking","Communication","Organizational/project management"]

Own the early go-to-market strategy for a soon-to-launch DTC physical product, translating brand vision into measurable marketing priorities. Drive social-first storytelling and short-form content across Meta, Instagram Reels, and TikTok, launch and optimize early paid media experiments, and set up KPI reporting and performance analysis. Partner directly with founders to build foundational marketing processes that scale as the company grows.

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Scale Army
Scale Army
5 days ago

DTC Marketing Specialist

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Last checked: 11 hours agoStatus: Live

Job Summary

Own the early go-to-market strategy for a soon-to-launch DTC physical product, translating brand vision into measurable marketing priorities. Drive social-first storytelling and short-form content across Meta, Instagram Reels, and TikTok, launch and optimize early paid media experiments, and set up KPI reporting and performance analysis. Partner directly with founders to build foundational marketing processes that scale as the company grows.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute the pre-launch and post-launch go-to-market marketing strategy with measurable KPIs.
  • •Create and manage a social-first short-form content strategy and publishing cadence across Meta, Instagram Reels, TikTok, and similar platforms.
  • •Plan and run early paid media campaigns, testing audiences, messaging, creatives, and other variables to optimize performance.
  • •Track and analyze marketing performance across social, content, and paid media, translating insights into actionable recommendations.
  • •Collaborate with founders end-to-end and establish foundational marketing processes, workflows, and reporting systems.

Pay and Benefits

Salary: USD 1,800 monthly

Key Requirements

  • •3–4+ years of experience in digital marketing, growth marketing, brand marketing, or a related role.
  • •Experience launching or scaling a consumer or DTC brand (strongly preferred).
  • •Hands-on experience with Meta and short-form content ecosystems.
  • •Experience developing and executing social-first marketing initiatives and building brand awareness through social and digital channels.
  • •Experience supporting or managing paid media campaigns and performance optimization in an early-stage environment.
Experience:3-4 yearsDTCConsumer marketing
Skills:Independent executionStrategic planningAnalytical thinkingCommunicationOrganizational/project management
Tech Stack:MetaInstagram ReelsTikTok

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website