Senior Category Manager

Carlsberg Group
United Kingdom
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Leadership","Coaching","Collaboration","Relationship building","Data-driven decision making","Communication"]

Own and deliver the annual on-trade category strategy for key customers, translating shopper, consumer, and market insights into clear growth plans. Build trusted relationships and lead category storytelling and customer engagement to drive adoption. Manage delivery of category initiatives, trials, and range reviews to unlock distribution, range, and space growth, using performance data to refine outcomes. Lead and coach the team while partnering with Sales, Brand, Insights, and Strategy.

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Carlsberg Group
Carlsberg Group
1 day ago

Senior Category Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Own and deliver the annual on-trade category strategy for key customers, translating shopper, consumer, and market insights into clear growth plans. Build trusted relationships and lead category storytelling and customer engagement to drive adoption. Manage delivery of category initiatives, trials, and range reviews to unlock distribution, range, and space growth, using performance data to refine outcomes. Lead and coach the team while partnering with Sales, Brand, Insights, and Strategy.
Location: United Kingdom
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Own and deliver the annual category strategy aligned to commercial priorities and manage execution across key customers.
  • •Translate shopper, consumer, and market insights into clear growth strategies.
  • •Build trusted relationships with key customers and position Carlsberg Britvic as a trusted category partner.
  • •Lead category storytelling and customer engagement to influence adoption of category strategies.
  • •Manage delivery of category initiatives, trials, and range reviews, using learnings and metrics to refine plans and improve performance outcomes.
Travel: Medium travel

Pay and Benefits

Perks:Car AllowanceHealth InsuranceLife InsurancePensionAnnual BonusPaid LeaveDiscounts

Key Requirements

  • •Own and deliver the annual category strategy aligned to commercial priorities and customer execution.
  • •Demonstrate extensive on-trade experience within beer and soft drinks with FMCG category leadership and direct customer accountability.
  • •Translate shopper, consumer, and market insights into growth strategies that deliver competitive advantage.
  • •Use customer and loyalty data to shape insight-led recommendations and improve performance outcomes.
  • •Skilled at simplifying complexity into actionable plans and leading teams through collaboration, improvement, and quality outcomes.
Experience:FMCGBeerSoft drinksOn-trade
Skills:LeadershipCoachingCollaborationRelationship buildingData-driven decision makingCommunication

Company Brief

Carlsberg Group
Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Copenhagen, Denmark
Founded: 1847
WebsiteLinkedIn