Measurement Lead - Regional

TikTok
Sydney
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Leadership","Analytical thinking","Collaboration","Problem-solving","Time-management"]

Lead a regional Measurement team focused on understanding the performance of advertising on the platform. Partner with clients and agencies to deliver measurement insights, shape measurement strategies, and support long-term client success. Collaborate with Sales, Product Marketing, Measurement Product, and Business Marketing to build learning agendas, apply analytical methods and experimental design, and incorporate client/agency feedback into product and partnership priorities.

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FursaFursa
TikTok
TikTok
1 month ago

Measurement Lead - Regional

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead a regional Measurement team focused on understanding the performance of advertising on the platform. Partner with clients and agencies to deliver measurement insights, shape measurement strategies, and support long-term client success. Collaborate with Sales, Product Marketing, Measurement Product, and Business Marketing to build learning agendas, apply analytical methods and experimental design, and incorporate client/agency feedback into product and partnership priorities.
Location: Sydney
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Build, lead, and develop a high-performing team of measurement professionals.
  • •Partner with clients and agencies to deliver insights that deepen understanding of performance on the platform.
  • •Design and implement strategic learning agendas for clients and agency partners with revenue and product teams.
  • •Collect and elevate client and agency feedback to inform product development and partnerships.
  • •Collaborate with regional and global stakeholders to provide measurement perspectives and support ongoing investment and growth across measurement, research, and data science capabilities.

Key Requirements

  • •Significant experience in digital advertising, measurement, or marketing analytics, ideally in large marketing organisations, agencies, or measurement providers across the Middle East and/or Africa.
  • •Experience leading or developing analytical teams with a track record of building strong team cultures and delivering impact through data.
  • •A bachelor’s degree in a quantitative or analytical field, or equivalent practical experience.
  • •Experience applying analytical methods and experimental design to solve complex business problems.
  • •Strong organisational and time-management skills to prioritise effectively in dynamic environments.
Experience:Digital advertisingMeasurementMarketing analyticsAnalytics teamsAdvertising agenciesData-driven marketing
Education:Bachelor's
Skills:LeadershipAnalytical thinkingCollaborationProblem-solvingTime-management

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn