Sony Music

1 month ago

CRM Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

CRM Manager responsible for designing and executing data-led fan engagement campaigns for SME UK labels, driving first-party data growth and fan acquisition. Works cross-functionally with Digital Media, Web Ops, eCommerce, Product, Design, and Engineering to deploy campaigns using Snowflake/Snowflake-based data workflows, enhancing D2C conversion while ensuring data privacy and compliance.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Software Engineering

Key Responsibilities

•Design and execute data-led fan engagement strategies that drive first-party data acquisition, deepen audience understanding, and build long-term fan value.
•Apply advanced CRM and segmentation strategies (lifecycle marketing, behavioural targeting, propensity modelling) to personalise journeys and optimise D2C conversion and monetisation.
•Develop best-in-class, insight-driven campaigns for Artists combining creativity with performance data to maximise engagement and revenue impact.
•Partner cross-functionally with Product, Design & Engineering and Legal teams to scale first-party data automation, ensuring compliant data capture and seamless flow across platforms.
•Define KPIs, deliver actionable reporting, and lead the technical execution of fan data infrastructure – Leveraging SQL within our data warehousing (Snowflake) and tracking frameworks (UTMs, event tagging).

Pay and Benefits

Perks:Health InsurancePensionLife InsuranceRemote Work

Key Requirements

•Proven experience delivering data-driven fan campaigns, preferably in Music, Entertainment or Media.
•Experience with Snowflake, Salesforce, Excel, GA4 or similar technologies.
•Experience with fan journeys, segmentation, and first party data visualisation.
•Knowledge in HTML, CSS and D2C data e.g Shopify; Knowledge of Data Protection legislation and data management.
•Strong project management skills, detail-oriented, excellent communicator, and enthusiastic collaborator that works well with team members.

Experience:MusicEntertainmentMediaCRMMarketingD2C

Skills:SnowflakeSalesforceExcelGA4HTMLCSSShopifyUTMsData visualization

Languages:English

Tech Stack:SnowflakeSalesforceExcelGA4HTMLCSSShopify

Company Brief

Sony Music

Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.

Industry: Music Industry

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: New York, United States

Founded: 1929

Glassdoor: 3.6

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Sony Music

1 month ago

CRM Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Software Engineering

Key Responsibilities

•Design and execute data-led fan engagement strategies that drive first-party data acquisition, deepen audience understanding, and build long-term fan value.
•Apply advanced CRM and segmentation strategies (lifecycle marketing, behavioural targeting, propensity modelling) to personalise journeys and optimise D2C conversion and monetisation.
•Develop best-in-class, insight-driven campaigns for Artists combining creativity with performance data to maximise engagement and revenue impact.
•Partner cross-functionally with Product, Design & Engineering and Legal teams to scale first-party data automation, ensuring compliant data capture and seamless flow across platforms.
•Define KPIs, deliver actionable reporting, and lead the technical execution of fan data infrastructure – Leveraging SQL within our data warehousing (Snowflake) and tracking frameworks (UTMs, event tagging).

Pay and Benefits

Perks:Health InsurancePensionLife InsuranceRemote Work

Key Requirements

•Proven experience delivering data-driven fan campaigns, preferably in Music, Entertainment or Media.
•Experience with Snowflake, Salesforce, Excel, GA4 or similar technologies.
•Experience with fan journeys, segmentation, and first party data visualisation.
•Knowledge in HTML, CSS and D2C data e.g Shopify; Knowledge of Data Protection legislation and data management.
•Strong project management skills, detail-oriented, excellent communicator, and enthusiastic collaborator that works well with team members.

Experience:MusicEntertainmentMediaCRMMarketingD2C

Skills:SnowflakeSalesforceExcelGA4HTMLCSSShopifyUTMsData visualization

Languages:English

Tech Stack:SnowflakeSalesforceExcelGA4HTMLCSSShopify

Company Brief

Sony Music

Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.

Industry: Music Industry

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: New York, United States

Founded: 1929

Glassdoor: 3.6

Website LinkedIn Glassdoor