Associate Director, Product Marketing - Multi Asset

S&P Global
New York
Workplace: HybridFull timeUSD 153,790 - 161,845 annuallyFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Interpersonal communication","Written communication","Verbal communication","Project management","Analytical mindset"]

Lead multi-asset product marketing initiatives that drive awareness, adoption, and engagement for S&P Dow Jones Indices offerings. Own content strategy and development (including whitepapers, webinars, and educational materials), refine positioning and messaging, and develop go-to-market plans for launches and enhancements. Conduct market research and competitive analysis, run account-based marketing with partners and clients, and track performance using KPIs while partnering closely with product management and sales.

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FursaFursa
S&P Global
S&P Global
1 month ago

Associate Director, Product Marketing - Multi Asset

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Source: Company careers pageValidated by: Fursa AI
Last checked: 29 days agoStatus: Live

Job Summary

Lead multi-asset product marketing initiatives that drive awareness, adoption, and engagement for S&P Dow Jones Indices offerings. Own content strategy and development (including whitepapers, webinars, and educational materials), refine positioning and messaging, and develop go-to-market plans for launches and enhancements. Conduct market research and competitive analysis, run account-based marketing with partners and clients, and track performance using KPIs while partnering closely with product management and sales.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead product marketing initiatives and content creation that connect marketing activities to commercial outcomes for multi-asset solutions.
  • •Create and execute content marketing strategies, developing assets such as blog posts, whitepapers, brochures, video scripts, webinars, and educational materials.
  • •Develop positioning and messaging for multi-asset index solutions and craft narratives for target audiences, specifically insurance.
  • •Lead go-to-market strategy for new product launches and enhancements, supporting rollout and market penetration.
  • •Conduct market research, competitive analysis, and account-based marketing; establish KPIs and report performance to inform strategy adjustments.

Pay and Benefits

Salary: USD 153,790 - 161,845 annually
Perks:Health InsurancePaid LeaveLearning BudgetRetirement

Key Requirements

  • •7+ years of product marketing experience in financial services, focused on multi-asset strategies (insurance and investment banks preferred).
  • •Proven content marketing and content creation expertise with a portfolio of successful campaigns and materials.
  • •Deep understanding of multi-asset investment strategies and the product development lifecycle.
  • •Track record of developing product marketing strategies and campaigns that drive measurable results.
  • •Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
Experience:7+ yearsFinancial servicesMulti-assetInsuranceInvestment banking
Education:Bachelor's in Marketing, Communications, Business (or related field)
Skills:Interpersonal communicationWritten communicationVerbal communicationProject managementAnalytical mindset

Company Brief

S&P Global
Provides financial information, analytics, benchmarks, and credit ratings to markets and institutions worldwide, offering data, research, indices, and risk assessment tools across the financial services and commodities sectors.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1917
WebsiteLinkedIn