Automation & Lifecycle Specialist

Heidi Health
Sydney, Melbourne, London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 1-3 yearsSkills: ["Structured thinking","Analytical thinking","Problem-solving","Ship mindset","Comfort with ambiguity"]

Own lifecycle marketing programs that drive activation, paid conversion, reactivation, and churn prevention, measured against incremental ARR. Build behaviorally triggered campaigns in Braze (segmentation, personalization, QA) and design rigorous holdout-based experiments. Maintain measurement foundations in Amplitude and Omni, and wire campaign functionality via HTML templates, webhooks, APIs, and transactional sends. Use LLMs, agents, and automation to scale QA, content, reporting, and campaign ops, partnering with product, data, finance, and regional teams.

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Heidi Health
Heidi Health
3 days ago

Automation & Lifecycle Specialist

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Last checked: 6 hours agoStatus: Live

Job Summary

Own lifecycle marketing programs that drive activation, paid conversion, reactivation, and churn prevention, measured against incremental ARR. Build behaviorally triggered campaigns in Braze (segmentation, personalization, QA) and design rigorous holdout-based experiments. Maintain measurement foundations in Amplitude and Omni, and wire campaign functionality via HTML templates, webhooks, APIs, and transactional sends. Use LLMs, agents, and automation to scale QA, content, reporting, and campaign ops, partnering with product, data, finance, and regional teams.
Location: Sydney, Melbourne, London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Own lifecycle marketing programs end to end (activation, paid conversion, reactivation, churn prevention) from problem definition and business case through post-launch optimisation, accountable for incremental ARR performance.
  • •Build campaigns in Braze including canvases, triggered flows, segmentation, personalisation logic, and QA.
  • •Design and run rigorous experiments with clean cohorts, holdout groups, variant structures, and suppression rules to measure incremental impact.
  • •Maintain measurement foundations with automated dashboards in Amplitude and Omni and documented attributes, events, and triggers.
  • •Wire up campaign plumbing with engineering (HTML templates, webhooks, APIs, and transactional sends) and build AI agents/automations for QA, content, reporting, and campaign operations.

Pay and Benefits

Perks:Learning BudgetWellness StipendHome OfficeParental LeaveFertility SupportRemote WorkEquity

Key Requirements

  • •1-3 years experience in strategy consulting, engineering, growth, partnerships, or analytics, with a focus on what you’ve shipped.
  • •A quantitative degree (economics, statistics, finance, commerce, computer science, engineering or similar) or equivalent experience.
  • •Structured thinking under ambiguity: break down messy problems with data, use SQL (preferred), and distinguish programs worth building vs killing.
  • •Comfort working in complex systems and driving problems through to working solutions.
  • •Hands-on passion for AI, including building, prototyping, or side projects.
Experience:1-3 yearsHealthcareAI
Skills:Structured thinkingAnalytical thinkingProblem-solvingShip mindsetComfort with ambiguity
Tech Stack:BrazeAmplitudeOmniLLMsAgentsAutomationSQLHTMLWebhooksAPIsTransactional sendsLiquid

Company Brief

Heidi Health
Builds an AI medical scribe and clinical productivity platform that automates documentation, form-filling, and task management to expand clinician capacity across hospitals, GP clinics and specialist services worldwide.
Industry: HealthTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series B
Headquarters: Melbourne, Australia
Founded: 2019
Glassdoor
Glassdoor: 4.7
WebsiteLinkedInGlassdoor