Performance Marketing

Own and scale HappyRobot’s paid acquisition strategy on channels like Google, LinkedIn, and Meta, driving results from awareness through pipeline. Build end-to-end campaign planning, budgeting, optimization, reporting, and experimentation to lower CAC and improve ROAS. Partner with design/content to create high-converting ads and landing pages, set up tracking/attribution dashboards, and collaborate with Sales and RevOps to ensure paid pipeline is properly tracked and handed off.