Director of CRM

Almedia
Berlin
Workplace: OnsiteFull timeEUR 120,000 - 160,000 annuallyFunction: Executive & General ManagementSkills: ["Data-driven","Communication","Leadership","Problem-solving","Collaboration"]

Lead the CRM strategy at Almedia, owning lifecycle architecture, personalization, and rigorous experimentation to maximize retention and engagement across a global user base. Partner with Data Science and Engineering to design scalable data schemas, deploy predictive orchestration across Email, Push, SMS, and In‑App channels, and personally operate critical campaigns during early growth to drive long‑term value.

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FursaFursa
Almedia
Almedia
2 months ago

Director of CRM

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Lead the CRM strategy at Almedia, owning lifecycle architecture, personalization, and rigorous experimentation to maximize retention and engagement across a global user base. Partner with Data Science and Engineering to design scalable data schemas, deploy predictive orchestration across Email, Push, SMS, and In‑App channels, and personally operate critical campaigns during early growth to drive long‑term value.
Location: Berlin
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own the full CRM lifecycle strategy, mapping day-0 behavior to retention and long-term monetization.
  • •Build and implement algorithmic personalization across multiple channels in collaboration with data science.
  • •Design, run, and analyze rigorous experiments to measure incremental lift and downstream KPI impact.
  • •Partner with Data and Engineering to design and optimize the CRM data schema and real-time event tracking.
  • •Act as the primary operator in early-stage CRM initiatives, building and optimizing complex logic loops and API-triggered campaigns.

Pay and Benefits

Salary: EUR 120,000 - 160,000 annually
Equity and Bonus:Equity
Perks:Commuter BenefitsLanguage LearningUrban Sports

Key Requirements

  • •Must have strong data fluency and experience translating metrics into action.
  • •Hands‑on mastery of omnichannel platforms (e.g., Braze) with a track record of building complex flows and API‑driven campaigns.
  • •Strong data architecture instincts for scalable customer data and real‑time event tracking.
  • •Experience managing high‑volume B2C engagement in complex lifecycle environments.
  • •Bonus: SQL skills and experience modernizing a fragmented CRM into a scalable lifecycle engine.
Experience:MarketingGrowthSaaS
Skills:Data-drivenCommunicationLeadershipProblem-solvingCollaboration
Tech Stack:BrazeSQLAPIWebhooksLiquid Logic

Company Brief

Almedia
Almedia builds rewarded user-acquisition and engagement products (e.g., Freecash, Prizeplay, zave.it) that pay users for interacting with ads and games, helping advertisers drive high-LTV acquisition and retention.
Industry: Advertising Media Groups
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Bootstrapped
Headquarters: Berlin, Germany
Founded: 2020
Glassdoor
Glassdoor: 3.7
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