Senior Specialist- Integrated Marketing Communications

Develop and execute integrated marketing communication strategies across digital, promotional, and advertising channels aligned with organizational goals. Manage marketing campaign budgets, media buying, negotiations, KPIs, and performance reporting. Lead campaign coordination with vendors and partners, oversee digital content and creative production, and manage social media accounts and website/internal portal content. Analyze campaign effectiveness, optimize spending, and use AI and monitoring tools to improve targeting, engagement, and ROI.