Google Ads Specialist

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 2,000 - 3,000 monthlyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical skills","Troubleshooting","Problem-solving","Organizational skills","Communication"]

Manage and optimize Google Search advertising campaigns for a portfolio of local business clients. You’ll conduct keyword research, build negative keyword lists, create and test ad copy, and refine bidding strategies to improve ROAS and conversion performance. Own campaign setup and launches, implement and troubleshoot Google Tag Manager and conversion tracking, and deliver actionable reporting. Use AI tools to streamline workflows while collaborating with internal stakeholders to keep accounts healthy and efficient.

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FursaFursa
Scale Army
Scale Army
1 month ago

Google Ads Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Manage and optimize Google Search advertising campaigns for a portfolio of local business clients. You’ll conduct keyword research, build negative keyword lists, create and test ad copy, and refine bidding strategies to improve ROAS and conversion performance. Own campaign setup and launches, implement and troubleshoot Google Tag Manager and conversion tracking, and deliver actionable reporting. Use AI tools to streamline workflows while collaborating with internal stakeholders to keep accounts healthy and efficient.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage and optimize Google Search Ads campaigns across a portfolio of local business clients.
  • •Conduct keyword research, expand keywords, maintain negative keyword lists, and create/optimize ad copy.
  • •Adjust bidding strategies and analyze search term reports to improve performance and ROAS.
  • •Set up and manage Google Tag Manager implementations and conversion tracking, troubleshooting attribution issues.
  • •Collaborate with internal stakeholders and use AI tools and reporting to streamline workflows and provide optimization recommendations.

Pay and Benefits

Salary: USD 2,000 - 3,000 monthly

Key Requirements

  • •5+ years of hands-on experience managing Google Ads campaigns, with extensive Google Search Ads experience.
  • •Proven ability to optimize campaigns to improve ROAS and conversion performance.
  • •Experience managing PPC campaigns for local or service-based businesses and implementing conversion tracking and attribution.
  • •Strong keyword strategy skills, including search intent, match types, and negative keyword optimization.
  • •Experience managing multiple client accounts simultaneously and independently in a remote environment.
Experience:5+ yearsPPCLocal businessesService-based businessesSMBGoogle Search Ads
Skills:Analytical skillsTroubleshootingProblem-solvingOrganizational skillsCommunication
Tech Stack:Google AdsGoogle Search AdsGoogle Tag ManagerConversion trackingGoogle Performance MaxLocal Services Ads (LSAs)ChatGPTClaudeJavaScriptSQL

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website