Senior Manager, Brand Planning

Pandora Group
Denmark
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Stakeholder management","Influencing","Facilitation","Communication","Problem-solving"]

Own the translation of annual brand strategy into integrated quarterly plans that connect brand ambition to day-to-day execution. Lead the governance of campaign and channel planning across global markets, coordinating Brand, Campaigns & Activations, Paid Media, Product & Design, Creative Studio, Advocacy Marketing, Marketing Technology, and commercial teams. Facilitate cross-functional planning forums, build planning frameworks and tools, monitor initiative progress, and ensure marketing investments align to strategic objectives.

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FursaFursa
Pandora Group
Pandora Group
1 day ago

Senior Manager, Brand Planning

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Last checked: 6 hours agoStatus: Live

Job Summary

Own the translation of annual brand strategy into integrated quarterly plans that connect brand ambition to day-to-day execution. Lead the governance of campaign and channel planning across global markets, coordinating Brand, Campaigns & Activations, Paid Media, Product & Design, Creative Studio, Advocacy Marketing, Marketing Technology, and commercial teams. Facilitate cross-functional planning forums, build planning frameworks and tools, monitor initiative progress, and ensure marketing investments align to strategic objectives.
Location: Denmark
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Lead the development and governance of integrated quarterly brand plans aligned with strategic priorities.
  • •Translate annual brand and business objectives into actionable plans that drive alignment across functions and markets.
  • •Coordinate priorities across brand, campaigns & activations, paid media, product & design, creative studio, advocacy marketing, marketing technology, CE&L, CIMA, commercial teams, and global clusters.
  • •Facilitate planning processes, workshops, and cross-functional forums to support alignment and decision-making.
  • •Monitor progress against initiatives, manage dependencies and risks, and help ensure marketing investments are governed and aligned to strategic objectives.

Key Requirements

  • •8+ years of relevant experience in brand strategy, integrated marketing planning, or campaign management within a global organization.
  • •Significant experience leading complex planning processes across multiple stakeholders, functions, and markets.
  • •Proven ability to translate strategy into actionable plans and drive organizational alignment.
  • •Experience operating in large, matrixed, international environments.
  • •Strong understanding of integrated marketing, campaign development, marketing effectiveness, and marketing governance.
Skills:Stakeholder managementInfluencingFacilitationCommunicationProblem-solving

Company Brief

Pandora Group
The Pandora Group (Pandora A/S) is the world's largest jewelry brand, headquartered in Copenhagen, Denmark.
Industry: Luxury Goods
Headquarters: Copenhagen, Denmark
Website