DTC E-Commerce Marketing Manager

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 3,300 - 4,000 monthlyFunction: Marketing & GrowthExperience: 4-8 yearsSkills: ["Full-funnel marketing leadership","Conversion rate optimization","Data-driven decision-making","Creative direction","Prioritization and briefing"]

Own the day-to-day full-funnel marketing for a growing DTC jewelry brand—paid advertising, lifecycle email and SMS, organic social, promotions, conversion/CRO, and inbound lead follow-up. Lead a small team of specialists, set priorities, write briefs, and connect channels into one funnel. Drive strategy, promotional calendar, weekly performance reporting, and conversion experiments, stepping in hands-on when needed and using AI (e.g., Claude) to automate and accelerate execution.

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FursaFursa
Scale Army
Scale Army
2 days ago

DTC E-Commerce Marketing Manager

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Last checked: 12 hours agoStatus: Live

Job Summary

Own the day-to-day full-funnel marketing for a growing DTC jewelry brand—paid advertising, lifecycle email and SMS, organic social, promotions, conversion/CRO, and inbound lead follow-up. Lead a small team of specialists, set priorities, write briefs, and connect channels into one funnel. Drive strategy, promotional calendar, weekly performance reporting, and conversion experiments, stepping in hands-on when needed and using AI (e.g., Claude) to automate and accelerate execution.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the day-to-day marketing function across paid advertising, email and SMS, organic social, promotions, site conversion, and inbound lead follow-up.
  • •Lead a small team of specialists by setting priorities, writing clear briefs, and maintaining execution standards.
  • •Own marketing strategy, the promotional calendar, weekly performance reporting, and conversion experiments.
  • •Provide paid advertising and creative direction, step in hands-on when experiments or execution gaps arise, then hand off or automate with AI.
  • •Run conversion and CRO coordination by identifying needed site changes and briefing site/CRO work for the development team.

Pay and Benefits

Salary: USD 3,300 - 4,000 monthly

Key Requirements

  • •4–8 years of experience in e-commerce or DTC marketing.
  • •2+ years leading a small team or specialists.
  • •Experience across paid social and search, lifecycle email and SMS, CRO, and promotions.
  • •Higher-ticket, considered-purchase experience is a strong plus.
  • •Klaviyo experience is preferred, and hands-on day-to-day experience using Claude or equivalent AI tools is required.
Experience:4-8 yearsE-commerceDTCJewelry
Skills:Full-funnel marketing leadershipConversion rate optimizationData-driven decision-makingCreative directionPrioritization and briefing
Tech Stack:KlaviyoGA4ClaudeLovableReplitCursor

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website