Copywriter

Asana
Vancouver
Workplace: HybridFull timeUSD 132,000 - 150,000 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 8+ yearsSkills: ["Communication","Collaboration","Mentorship","Strategic thinking","Growth mindset"]

Define and steward Asana’s brand voice as a senior creative authority across every marketing channel. Lead hands-on copywriting for campaigns, ads, landing pages, release communications, sizzle reels, demo video scripts, social content, and events—driving high-visibility initiatives from brief to delivery. Partner with art directors, designers, and producers, mentor others through voice frameworks and guidelines, and implement AI-powered writing workflows while maintaining authorial originality and quality.

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FursaFursa
Asana
Asana
1 day ago

Copywriter

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Define and steward Asana’s brand voice as a senior creative authority across every marketing channel. Lead hands-on copywriting for campaigns, ads, landing pages, release communications, sizzle reels, demo video scripts, social content, and events—driving high-visibility initiatives from brief to delivery. Partner with art directors, designers, and producers, mentor others through voice frameworks and guidelines, and implement AI-powered writing workflows while maintaining authorial originality and quality.
Location: Vancouver
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Define, steward, and evolve Asana’s brand voice by building guidelines, frameworks, and reference materials that make great writing scalable across Marketing surfaces.
  • •Serve as hands-on writer and copy authority across formats including ads, landing pages, release communications, sizzle reels, demo video scripts, social content, and event materials.
  • •Lead complex, high-visibility copy initiatives from brief through final delivery by managing feedback cycles, cross-functional input, and timelines.
  • •Partner with art directors, designers, and producers to shape integrated creative so copy and design work together coherently.
  • •Mentor colleagues and partners and codify voice through frameworks and resources; implement AI-powered writing workflows to improve speed and efficiency while maintaining authorial voice.

Pay and Benefits

Salary: USD 132,000 - 150,000 annually
Perks:Health InsuranceGym MembershipFamily BuildingRetirementCulinary Options

Key Requirements

  • •8+ years of professional copywriting experience, ideally in-house at a technology company or at an agency working on tech brands.
  • •Build and document voice frameworks; recognized expertise in brand voice and the ability to teach others to apply them consistently.
  • •Lead complex, cross-functional creative projects from brief through delivery with minimal oversight.
  • •Strong strategic instincts connecting language choices to business objectives; present creative rationale confidently to senior stakeholders.
  • •Create a portfolio demonstrating campaign copy, video scripts, digital advertising, and branded content, and include a link to portfolio or writing samples with your submission.
Experience:8+ yearsB2BB2C
Skills:CommunicationCollaborationMentorshipStrategic thinkingGrowth mindset
Languages:English

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
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