Head of Marketing

Haystack News
Florida
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Leadership","Storytelling","Collaboration","Problem-solving"]

Lead and own Haystack’s marketing strategy and execution across performance, brand, lifecycle, partnerships, and PR. Build a data-driven approach to grow a premium subscription business, attract millions of users, and strengthen loyalty across mobile, web, and CTV. Manage a small team, own paid acquisition, messaging, creative, and communications, and drive measurable impact.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Haystack News
Haystack News
11 months ago

Head of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Lead and own Haystack’s marketing strategy and execution across performance, brand, lifecycle, partnerships, and PR. Build a data-driven approach to grow a premium subscription business, attract millions of users, and strengthen loyalty across mobile, web, and CTV. Manage a small team, own paid acquisition, messaging, creative, and communications, and drive measurable impact.
Location: Florida
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute a holistic data-driven marketing strategy that integrates awareness, performance, and retention channels across mobile, CTV, and web.
  • •Build and evolve Haystack’s brand identity as the most trusted and personalized way to watch the news. Oversee storytelling across all touchpoints, from social to product messaging.
  • •Lead campaigns to drive installs, engagement, and subscriptions on web and mobile using paid, organic, and partnership channels.
  • •Launch and scale a creator-driven affiliate program that engages journalists, podcasters, and news influencers.
  • •Shape Haystack’s industry voice through earned media, events, and thought leadership around FAST, local news innovation, and AI personalization.

Key Requirements

  • •8+ years of marketing experience, including leadership in consumer growth, performance, or brand marketing (preferably in streaming, media, or DTC)
  • •Proven experience building campaigns from 0→1 reaching millions of users with limited resources and high creativity
  • •Strong analytical skills with a proven track record of meeting or exceeding CAC and RoAS targets
  • •Strong understanding of both brand storytelling and data-driven marketing
  • •Experience with mobile attribution tools (MMPs) and analytics platforms
Experience:8+ yearsStreamingMediaDTCSubscription
Skills:CommunicationLeadershipStorytellingCollaborationProblem-solving
Languages:English
Tech Stack:MMPsAnalytics platformsMobile attribution

Company Brief

Haystack News
Haystack News is a free ad-supported OTT streaming news service that personalizes short video news from local, national and international partners across smart TVs, mobile and web, offering live channels and curated playlists.
Industry: News, Journalism & Broadcasting
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Valuation: Under USD 50M
Headquarters: San Francisco, United States
Founded: 2013
Glassdoor
Glassdoor: 5.0
WebsiteLinkedInGlassdoor