2 days ago

Integrated Marketing Manager, NA GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own Canada B2B integrated marketing for TikTok For Business, translating North America strategy into local programs that drive new client acquisition. Plan and execute multi-channel campaigns, GTM messaging, and event content pillars while partnering with Product Marketing Communications and sales enablement stakeholders. Optimize CRM and email marketing using audience and performance data, expand case studies, and maintain a centralized source of truth for sales playbooks and resources across Canada.

Location: Toronto

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Localize North America initiatives for Canada by developing impactful integrated marketing programs aligned to priority growth areas.
•Develop and execute integrated marketing strategies for new client acquisition, managing campaigns through planning, execution, and optimization.
•Create channel- and audience-tailored content and messaging to support go-to-market initiatives.
•Lead Canada B2B content pillars for owned events, conferences, and sponsorships, partnering with product marketing communications to leverage platform insights.
•Develop and optimize CRM/email programs and expand the case study library; maintain sales enablement playbooks and resources as a centralized source of truth.

Pay and Benefits

Salary: CAD 86,400 - 148,200

Perks:Health InsuranceDentalRrspPaid ParentalDisability CoverageLife InsuranceWellness StipendPaid HolidaysPaid LeaveSick Time

Key Requirements

•Minimum 5+ years of experience in marketing or brand strategy.
•Experience leading marketing initiatives focused on client acquisition and lead nurturing.
•Knowledge of agency ecosystem, including digital and traditional channels.
•Strong cross-functional collaboration, including leading multifaceted projects with clear role expectations.
•Self-motivated and entrepreneurial, comfortable in ambiguous situations with a growth mindset.

Experience:B2BClient acquisitionLead nurturing

Skills:CollaborationSelf-motivationGrowth mindsetAgilityProblem-solving

Tech Stack:CRMEmail marketingCapCutTikTokCanvaPhotoshop

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Integrated Marketing Manager, NA GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Localize North America initiatives for Canada by developing impactful integrated marketing programs aligned to priority growth areas.
•Develop and execute integrated marketing strategies for new client acquisition, managing campaigns through planning, execution, and optimization.
•Create channel- and audience-tailored content and messaging to support go-to-market initiatives.
•Lead Canada B2B content pillars for owned events, conferences, and sponsorships, partnering with product marketing communications to leverage platform insights.
•Develop and optimize CRM/email programs and expand the case study library; maintain sales enablement playbooks and resources as a centralized source of truth.

Pay and Benefits

Salary: CAD 86,400 - 148,200

Perks:Health InsuranceDentalRrspPaid ParentalDisability CoverageLife InsuranceWellness StipendPaid HolidaysPaid LeaveSick Time

Key Requirements

•Minimum 5+ years of experience in marketing or brand strategy.
•Experience leading marketing initiatives focused on client acquisition and lead nurturing.
•Knowledge of agency ecosystem, including digital and traditional channels.
•Strong cross-functional collaboration, including leading multifaceted projects with clear role expectations.
•Self-motivated and entrepreneurial, comfortable in ambiguous situations with a growth mindset.

Experience:B2BClient acquisitionLead nurturing

Skills:CollaborationSelf-motivationGrowth mindsetAgilityProblem-solving

Tech Stack:CRMEmail marketingCapCutTikTokCanvaPhotoshop

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn