Manager, Integrated Product Marketing | Retail Bank

Discover Financial
Wilmington, Virginia
Workplace: OnsiteFull timeUSD 138,100 - 157,700 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Stakeholder influence","Data translation","Collaboration"]

Lead integrated, multi-channel go-to-market strategy for retail banking products, translating business objectives and consumer insights into product identity, value propositions, and customer-centric messaging. Own research and competitive analysis, develop creative briefs and marketing learning plans, and build campaign roadmaps across segments and products. Collaborate with cross-functional teams (brand, channel leads, and product strategy) to ensure cohesive experiences and measure campaign effectiveness to drive business results.

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Discover Financial
Discover Financial
1 month ago

Manager, Integrated Product Marketing | Retail Bank

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Job Summary

Lead integrated, multi-channel go-to-market strategy for retail banking products, translating business objectives and consumer insights into product identity, value propositions, and customer-centric messaging. Own research and competitive analysis, develop creative briefs and marketing learning plans, and build campaign roadmaps across segments and products. Collaborate with cross-functional teams (brand, channel leads, and product strategy) to ensure cohesive experiences and measure campaign effectiveness to drive business results.
Location: Wilmington, Virginia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive a research agenda to understand customer needs, market trends, and competition.
  • •Develop and refine product positioning, value propositions, and market-facing messaging.
  • •Translate business objectives and consumer insights into creative briefs for internal and external creative partners.
  • •Craft messaging hierarchies and narratives adaptable across marketing channels.
  • •Define test-and-learn hypotheses, partner with analytics to measure effectiveness, and develop a campaign roadmap across segments and products.

Pay and Benefits

Salary: USD 138,100 - 157,700 annually

Key Requirements

  • •At least 5 years of experience in marketing, brand strategy, or advertising.
  • •At least 2 years of experience developing and executing integrated marketing campaigns.
  • •Bachelor's Degree or military experience.
  • •Hands-on strategic planning experience for multi-channel integrated marketing campaigns.
  • •Experience translating complex data and customer insights into actionable marketing strategies.
Experience:5+ yearsConsumer productsIntegrated marketingBrand strategyAdvertising
Education:Bachelor's
Skills:CommunicationPresentationStakeholder influenceData translationCollaboration

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn