Webinar Events Lead, B2B (12 Month Fixed Term Contract)

Canva
Sydney
Workplace: HybridFull timeFunction: Administration & Executive AssistanceSkills: ["Relationship management","Stakeholder management","Project management","Prioritization","Calm under pressure"]

Own Canva’s end-to-end B2B webinar program, including two audience streams and the full production pipeline: strategy, calendar, briefs, guest/partner sourcing, and multi-channel promotion to drive product activation and pipeline. Manage ecosystem partner webinars, third-party publishers and agencies, sponsorship/syndication models, and LinkedIn Live launch and distribution. Partner with growth marketing on attribution, tracking (UTMs/MQL), and budget management.

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Canva
Canva
21 hours ago

Webinar Events Lead, B2B (12 Month Fixed Term Contract)

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Last checked: 5 hours agoStatus: Live

Job Summary

Own Canva’s end-to-end B2B webinar program, including two audience streams and the full production pipeline: strategy, calendar, briefs, guest/partner sourcing, and multi-channel promotion to drive product activation and pipeline. Manage ecosystem partner webinars, third-party publishers and agencies, sponsorship/syndication models, and LinkedIn Live launch and distribution. Partner with growth marketing on attribution, tracking (UTMs/MQL), and budget management.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time · 12 months
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Own and execute the B2B webinar program end-to-end across two audience-specific streams.
  • •Run the B2B webinar production pipeline including strategy, calendar, scripting/briefs, guest/partner sourcing, and multi-channel promotion.
  • •Manage partner webinar pipeline with the Ecosystem team, including securing partners and internal participation.
  • •Coordinate third-party publisher/agency relationships for sponsored and co-produced thought-leadership content, including briefing, script oversight, and format development.
  • •Launch and manage LinkedIn Live and webinar distribution/repurposing, including gated registration, gated-content CTAs, lead-capture mechanics, and working with growth marketing on attribution and budget management.

Key Requirements

  • •Experience producing webinars or similar live/branded content series, ideally in a B2B or enterprise marketing context.
  • •Experience managing partnership or co-marketing relationships to secure and coordinate partner-led content.
  • •Comfort managing third-party publishers/agencies (briefing, negotiating scope, and ensuring quality).
  • •Strong guest/partner sourcing and relationship management, including pitching and briefing both internal and external talent.
  • •Working knowledge of webinar platforms (e.g., Goldcast, YouTube, LinkedIn Live) and campaign tracking (UTMs, registration/MQL reporting).
Experience:B2B marketingEnterprise marketing
Skills:Relationship managementStakeholder managementProject managementPrioritizationCalm under pressure
Languages:English
Tech Stack:GoldcastYouTubeLinkedIn LiveUTMs

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor