Product Marketer, Mainframe Software Division

Broadcom
Durham, Plano
Workplace: OnsiteFull timeUSD 123,800 - 198,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Strategic planning","Analytical thinking","Collaboration","Stakeholder influence"]

Lead product marketing strategy and execution for core Mainframe Software solution segments, including AIOps, DevOps, data management, infrastructure, security, and workload automation. Own ABM and product marketing plans, create compelling value propositions and customer-facing content, and build competitive positioning materials such as battlecards and objection-handling talk tracks. Partner cross-functionally with Product and Sales, analyze performance metrics, and support PR, analyst relations, and industry events.

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FursaFursa
Broadcom
Broadcom
1 month ago

Product Marketer, Mainframe Software Division

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Lead product marketing strategy and execution for core Mainframe Software solution segments, including AIOps, DevOps, data management, infrastructure, security, and workload automation. Own ABM and product marketing plans, create compelling value propositions and customer-facing content, and build competitive positioning materials such as battlecards and objection-handling talk tracks. Partner cross-functionally with Product and Sales, analyze performance metrics, and support PR, analyst relations, and industry events.
Location: Durham, Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Craft product marketing plans and ABM tactics aligned to business priorities for one or more solution segments.
  • •Author customer-facing value propositions and create presentations, collateral, videos, and client stories.
  • •Differentiate competitively by integrating market positioning into content and guiding product teams on technical content creation.
  • •Develop field engagement tools such as battlecards and objection-handling talk tracks to drive product adoption.
  • •Partner cross-functionally with Product, Sales, and Value Stream leaders; analyze product and account performance and support PR/analyst relations and industry events.

Pay and Benefits

Salary: USD 123,800 - 198,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kEquityPaid Leave

Key Requirements

  • •Exceptional writing and presentation skills to influence stakeholders at all levels.
  • •Ability to manage budgets, project timelines, and complex cross-functional negotiations.
  • •Strong analytical mindset to use data to optimize marketing programs and portfolio performance.
  • •Self-starter who thrives in distributed teams and keeps learning the evolving IT landscape.
  • •Bachelors with 12+ years of related experience, or Masters with 10+ years of related experience.
Experience:10+ years
Education:Bachelor's
Skills:CommunicationStrategic planningAnalytical thinkingCollaborationStakeholder influence
Tech Stack:AIOpsDevOpsData ManagementInfrastructureSecurityWorkload Automation

Company Brief

Broadcom
Designs, develops, and supplies a broad range of semiconductor and infrastructure software solutions for the data center, networking, broadband, wireless, storage, and industrial markets worldwide.
Industry: Electronics Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Irvine, United States
Founded: 1991
WebsiteLinkedIn