Demand Generation Marketing Manager

Adyen
Stockholm
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Data-driven","Proactive","Collaborative","Strategic thinking","Hands-on execution"]

Drive measurable new-customer acquisition by planning, executing, and optimizing targeted ABM campaigns across owned channels, paid media, and events. Partner with SDRs, Sales, and event teams to build segmented account lists, tailor messaging and creative, and run email and landing page programs that convert interest into sales-accepted opportunities. Use analytics to measure performance, align with Global Acquisition Marketing for localized growth, and collaborate cross-functionally across the region from the Stockholm office.

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FursaFursa
Adyen
Adyen
1 month ago

Demand Generation Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Drive measurable new-customer acquisition by planning, executing, and optimizing targeted ABM campaigns across owned channels, paid media, and events. Partner with SDRs, Sales, and event teams to build segmented account lists, tailor messaging and creative, and run email and landing page programs that convert interest into sales-accepted opportunities. Use analytics to measure performance, align with Global Acquisition Marketing for localized growth, and collaborate cross-functionally across the region from the Stockholm office.
Location: Stockholm
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Plan, set up, and optimize 1:Many, 1:Few, and 1:1 ABM campaigns to drive pipeline.
  • •Lead event-driven demand generation using trade shows and owned events, including nurture tracks and pipeline follow-up.
  • •Partner with SDRs and Sales to identify high-priority target accounts and build segmented account lists.
  • •Map, plan, and create tailored content and messaging for prioritized accounts and event touchpoints.
  • •Build and run regional email programs and optimized landing pages, and use analytics to measure campaign effectiveness.
Travel: Medium travel

Key Requirements

  • •3+ years of experience in B2B demand generation or integrated marketing with a proven track record driving net-new customer acquisition.
  • •5+ years of experience in marketing or similar.
  • •Proficiency with ABM and marketing automation tools; Marketo experience is a strong plus.
  • •Strong analytical mindset using data to optimize campaigns; Looker (or similar BI tools) is a plus.
  • •Fluent spoken and written English and Swedish is required.
Experience:3+ yearsB2BDemand generationABMIntegrated marketing
Skills:Data-drivenProactiveCollaborativeStrategic thinkingHands-on execution
Languages:EnglishSwedish
Tech Stack:MarketoLooker

Company Brief

Adyen
Global payments company providing a unified platform for accepting payments, risk management, and financial services to merchants and enterprises across online, mobile, and in-store channels.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2006
WebsiteLinkedIn