Lifecycle Campaign Manager

ClearGrid
Riyadh
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningSkills: ["Communication","Collaboration","Data-driven decision making","Experiment design","Builder mindset"]

Own end-to-end lifecycle journeys for the Collections Business Unit in KSA, from building segmentation-driven customer contact flows to writing Saudi-market email and SMS copy. Manage contactability, reachability, and engagement by optimizing deliverability, sender reputation, and inbox placement. Continuously run A/B tests, measure results with Analytics for attribution, and balance engagement gains with channel cost efficiency—while proposing where AI agents can enhance journeys.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
ClearGrid
ClearGrid
1 week ago

Lifecycle Campaign Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own end-to-end lifecycle journeys for the Collections Business Unit in KSA, from building segmentation-driven customer contact flows to writing Saudi-market email and SMS copy. Manage contactability, reachability, and engagement by optimizing deliverability, sender reputation, and inbox placement. Continuously run A/B tests, measure results with Analytics for attribution, and balance engagement gains with channel cost efficiency—while proposing where AI agents can enhance journeys.
Location: Riyadh
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Build lifecycle/email and SMS journeys end to end, including segmentation, triggers, multi-step flows, cadence, and channel sequencing.
  • •Own contactability, reachability, and engagement metrics by handling bounce processing, list hygiene, inbox placement, sender reputation, and warm-up.
  • •Create culturally relevant borrower-facing copy for Saudi audiences across email and SMS, with AI-assisted but owned writing.
  • •Run and optimize structured A/B tests on content, timing, cadence, and channel mix, then translate results into journey improvements.
  • •Work with Analytics to sharpen measurement and attribution, and make channel economics decisions by balancing engagement gains with cost per connection.

Key Requirements

  • •4–6 years in lifecycle marketing, CRM, or digital collections with hands-on ownership of live customer communication programmes.
  • •Background in lifecycle marketing/CRM (paid acquisition/performance marketing not a fit for this role).
  • •Fluent in Arabic and English, able to write borrower-facing content in Saudi dialect.
  • •Hands-on experience building journeys in a campaign/lifecycle platform (e.g., WebEngage, Braze, CleverTap, MoEngage, Iterable, Customer.io).
  • •Practical email and SMS deliverability knowledge and comfort working directly with data to drive segmentation and test design.
Experience:CRMLifecycle marketingDigital collections
Skills:CommunicationCollaborationData-driven decision makingExperiment designBuilder mindset
Languages:ArabicEnglish
Tech Stack:WebEngageBrazeCleverTapMoEngageIterableCustomer.io

Company Brief

ClearGrid
ClearGrid is a UAE-based AI-powered debt resolution platform for lenders and credit teams. It automates borrower segmentation, outreach, workflows, and settlement operations using secure, compliant infrastructure and data-driven decisioning.
Industry: Fintech Infrastructure
Company Size: Medium (51 to 250 employees)
Revenue: Under USD 1M
Growth: Early Stage Startup
Funding: Seed
Headquarters: Dubai, United Arab Emirates
Founded: 2023
WebsiteLinkedIn