Marketing Supervisor, Columbia

Sony Music
Beijing
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Creative ideation","Cross-team collaboration","Communication","Data-driven decision-making"]

Lead end-to-end music promotion and content production for major releases, designing and executing song promotion strategies that drive streaming growth. Manage core campaign planning, content creation, partner liaison, and full rollout while coordinating across teams. You’ll support paid social advertising and analytics to optimize performance, propose creative short-form video concepts, and oversee daily label social media operations in China.

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Sony Music
Sony Music
2 months ago

Marketing Supervisor, Columbia

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead end-to-end music promotion and content production for major releases, designing and executing song promotion strategies that drive streaming growth. Manage core campaign planning, content creation, partner liaison, and full rollout while coordinating across teams. You’ll support paid social advertising and analytics to optimize performance, propose creative short-form video concepts, and oversee daily label social media operations in China.
Location: Beijing
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Design and execute song promotion strategies, especially album campaigns, using data-driven logic to improve streaming performance.
  • •Assist with planning, launching, and optimizing paid social ad campaigns across platforms such as Douyin, Instagram, TikTok, and Weibo.
  • •Use analytics to monitor performance, optimize content, and report actionable insights.
  • •Generate creative concepts for short-form videos and viral social media campaigns, and collaborate with internal teams and external creative partners to bring them to life.
  • •Manage daily operations of the label’s social media channels and identify trends and viral opportunities to maximize artist visibility.

Key Requirements

  • •Minimum 4 years of experience in social media management, digital marketing, or creative content strategy in music, entertainment, or related fields.
  • •Proven results in music promotion, driving measurable streaming performance (e.g., playlist additions, chart impact, audience growth).
  • •Strong creative ideation skills for engaging short-form video and viral social campaigns.
  • •Excellent written and verbal communication skills.
  • •Deep interest and knowledge of pop culture, music, and digital trends globally and in China.
Experience:4+ yearsMusicEntertainmentSocial mediaDigital marketing
Skills:Creative ideationCross-team collaborationCommunicationData-driven decision-making
Languages:Chinese
Tech Stack:DouyinInstagramTikTokWeibo

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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Glassdoor: 3.6
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