Associate Director, Paid Social (Remote Canada)

Directive
Toronto, Calgary, Ottawa, Vancouver, Montreal
Workplace: RemoteFull timeUSD 100,000 - 135,000 annuallyFunction: Executive & General ManagementExperience: 4+ yearsSkills: ["People management","Data-driven decision making","Problem solving","Client communication","Leadership"]

Lead a pod of up to 8 social strategists on enterprise B2B paid social accounts, owning goals, best practices, and campaign approvals. Drive performance across LinkedIn Ads and Meta, including knowledge of ad formats and bid/optimization principles. Use tools like LinkedIn Campaign Manager, ZoomInfo, 6sense, Google Analytics/GA4, and Excel to analyze results, de-escalate client issues, and communicate insights that support retention and growth.

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Directive
Directive
2 days ago

Associate Director, Paid Social (Remote Canada)

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead a pod of up to 8 social strategists on enterprise B2B paid social accounts, owning goals, best practices, and campaign approvals. Drive performance across LinkedIn Ads and Meta, including knowledge of ad formats and bid/optimization principles. Use tools like LinkedIn Campaign Manager, ZoomInfo, 6sense, Google Analytics/GA4, and Excel to analyze results, de-escalate client issues, and communicate insights that support retention and growth.
Location: Toronto, Calgary, Ottawa, Vancouver, Montreal
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Lead a pod of up to 8 social media strategists, setting the tone for excellence for both team and clients.
  • •Set goals for each client engagement and ensure campaigns follow best practices and the company methodology for social advertising.
  • •Support strategist decision-making at key campaign approval moments and help remove roadblocks via 1x1s and action plans.
  • •Delegate work to team members and ensure proactive, organized execution across multiple projects.
  • •Analyze performance data and clearly communicate results, insights, and growth/retention opportunities to stakeholders and executives.
Travel: Low travel

Pay and Benefits

Salary: USD 100,000 - 135,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveParental LeaveRemote Work

Key Requirements

  • •4+ years experience working at a performance/digital marketing agency (bonus for B2B).
  • •2+ years people management experience.
  • •Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads and Meta.
  • •Strong understanding of paid principles including ICP research, ad copywriting, bid management, and campaign optimization.
  • •Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and analytics tools like Google Analytics/GA4 and Excel.
Experience:4+ yearsB2BPerformance marketingDigital marketingEnterprise accountsMid-market accounts
Skills:People managementData-driven decision makingProblem solvingClient communicationLeadership
Tech Stack:LinkedInMetaYouTubeRedditLinkedIn Campaign ManagerZoomInfo6senseGoogle AnalyticsGA4ExcelSlackZoomOCT

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor