Brand Events Manager

Figma
San Francisco, New York
Workplace: RemoteFull timeUSD 153,000 - 269,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Strategy","Execution","Team collaboration","Relationship management","Leadership"]

Own the strategy, creative direction, and end-to-end execution of Figma’s brand-focused events within the Experiential Marketing team. Build event concepts and identities with brand, creative, and comms partners, manage vendors and venue relationships, and lead on-site production plus post-event reporting against awareness, sentiment, and affinity goals. Scale the Brand Events team while balancing creative storytelling with measurable results.

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Figma
Figma
4 hours ago

Brand Events Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Own the strategy, creative direction, and end-to-end execution of Figma’s brand-focused events within the Experiential Marketing team. Build event concepts and identities with brand, creative, and comms partners, manage vendors and venue relationships, and lead on-site production plus post-event reporting against awareness, sentiment, and affinity goals. Scale the Brand Events team while balancing creative storytelling with measurable results.
Location: San Francisco, New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute brand events aligned with Figma’s broader brand and marketing objectives.
  • •Lead end-to-end production for Figma-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis.
  • •Collaborate with brand creative teams to develop event identities, spatial design concepts, and experiential elements.
  • •Build and manage relationships with external production agencies, venue partners, and experiential design firms.
  • •Track and report event performance metrics and connect outcomes to awareness, sentiment, and affinity goals, while growing the Brand Events team.

Pay and Benefits

Salary: USD 153,000 - 269,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionRetirementParental LeavePaid LeaveHome InternetCell PhoneAnnual Bonus

Key Requirements

  • •10+ years of experience in event marketing, experiential marketing, or brand activations, ideally in a high-growth tech company or creative agency.
  • •Extensive experience managing the full event lifecycle, from strategic planning and creative concepting through production, on-site execution, and post-event measurement.
  • •Strong ability working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements.
  • •Experience growing and managing teams.
  • •Experience using Figma is a plus (not required).
Experience:10+ yearsEvent marketingExperiential marketingBrand activationsHigh-growth technologyCreative agency
Skills:StrategyExecutionTeam collaborationRelationship managementLeadership
Tech Stack:Figma

Company Brief

Figma
Design collaboration platform for teams that enables interface design, prototyping, and real-time collaboration in the browser. Figma streamlines product design workflows, handoff to developers, and design system management for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn