Head of Paid Media (London)

Lead Fresha’s global paid acquisition strategy across B2B and B2C, owning performance marketing across paid search and paid social. Manage and grow an in-house team, forecasting and optimizing budgets by region and channel to maximize ROI and lifetime value. Partner with Data and Analytics to track CAC, LTV, and ROAS, collaborate with Design and Influencer Marketing on creative, and present insights to senior stakeholders to shape investment decisions.