Head of Paid Media (London)

Fresha
London
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 7-8 yearsSkills: ["Leadership","Cross-functional collaboration","Analytical thinking","Communication","Strategic thinking"]

Lead Fresha’s global paid acquisition strategy across B2B and B2C, owning performance marketing across paid search and paid social. Manage and grow an in-house team, forecasting and optimizing budgets by region and channel to maximize ROI and lifetime value. Partner with Data and Analytics to track CAC, LTV, and ROAS, collaborate with Design and Influencer Marketing on creative, and present insights to senior stakeholders to shape investment decisions.

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FursaFursa
Fresha
Fresha
2 months ago

Head of Paid Media (London)

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Last checked: 16 hours agoStatus: Live

Job Summary

Lead Fresha’s global paid acquisition strategy across B2B and B2C, owning performance marketing across paid search and paid social. Manage and grow an in-house team, forecasting and optimizing budgets by region and channel to maximize ROI and lifetime value. Partner with Data and Analytics to track CAC, LTV, and ROAS, collaborate with Design and Influencer Marketing on creative, and present insights to senior stakeholders to shape investment decisions.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Lead and scale global performance marketing across paid search (Google, YouTube, Bing) and paid social (Meta, TikTok, Snapchat, Pinterest).
  • •Manage and develop an in-house team to deliver acquisition and ROI targets for B2B and B2C campaigns.
  • •Forecast and optimize budgets across regions and channels to improve efficiency and growth.
  • •Partner with Data and Analytics to build dashboards and monitor CAC, LTV, and ROAS for continual optimization.
  • •Collaborate with Design and Influencer Marketing, and present performance insights to senior stakeholders to influence strategy and investment decisions.

Key Requirements

  • •7–8 years’ experience in performance marketing with hands-on expertise in paid search and paid social.
  • •Proven success running large-scale, data-led campaigns in fast-paced environments (B2B and/or B2C).
  • •Strong analytical and reporting skills, including experience with Google Analytics and Google Tag Manager.
  • •Demonstrated ability to lead teams and collaborate cross-functionally across functions.
  • •Confident communication skills to present insights to C-suite stakeholders.
Experience:7-8 yearsPerformance marketingB2BB2C
Skills:LeadershipCross-functional collaborationAnalytical thinkingCommunicationStrategic thinking
Tech Stack:Google AnalyticsGoogle Tag ManagerGoogleYouTubeBingMetaTikTokSnapchatPinterestInstagramFacebook

Company Brief

Fresha
Fresha operates a global bookings and business management platform for salons, spas and beauty professionals, offering appointment scheduling, point-of-sale, payments, marketing tools and a consumer marketplace to connect clients with local services.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2015
WebsiteLinkedIn