Sr. Manager, Apparel Merchandising - Global HOKA

Hoka
United States
Workplace: HybridFull timeUSD 122,300 - 165,000Function: Business OperationsExperience: 7+ yearsEducation: bachelorsSkills: ["Cross-functional partnership","Stakeholder management","Influencing","Negotiation","Organization"]

Lead and execute seasonal apparel merchandising directives for Global HOKA across DTC and Wholesale. Own end-to-end product line planning, including assortment strategy, price tiering, category distribution, and franchise management. Partner with Brand Planning, Product, Demand Creation, and regional teams to build seasonal plans aligned to fiscal targets and KPIs, incorporate consumer/market insights, and ensure timely execution across multiple seasons.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Hoka
Hoka
3 days ago

Sr. Manager, Apparel Merchandising - Global HOKA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Lead and execute seasonal apparel merchandising directives for Global HOKA across DTC and Wholesale. Own end-to-end product line planning, including assortment strategy, price tiering, category distribution, and franchise management. Partner with Brand Planning, Product, Demand Creation, and regional teams to build seasonal plans aligned to fiscal targets and KPIs, incorporate consumer/market insights, and ensure timely execution across multiple seasons.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop seasonal product line plans aligned to financial targets and KPIs, executed according to Brand Planning guidelines.
  • •Build seasonal assortments and define category distribution/segmentation strategies to maximize product reach and support growth objectives.
  • •Gather and apply consumer insights, regional trends, and channel-specific needs to global and regional planning.
  • •Maintain feedback loops with Product and Demand Creation teams to inform future opportunities and improve marketplace performance.
  • •Manage multiple seasons simultaneously and serve as a key liaison across Global Product, Brand Planning, regional merchandising, and cross-functional partners to ensure alignment and timely execution.
Travel: Medium travel

Pay and Benefits

Salary: USD 122,300 - 165,000

Key Requirements

  • •Bachelor's degree.
  • •7+ years of experience in merchandising, product creation, sales, or a combination, supporting both DTC and Wholesale channels.
  • •Strong merchandising experience in the performance, athletic, outdoor, or consumer products industry.
  • •Proven ability to influence cross-functional stakeholders and drive alignment in a matrixed organization.
  • •Strong negotiation, influencing, and communication skills, with decision-making guided by brand integrity and company values.
Experience:7+ yearsDTCWholesaleMerchandisingPerformanceAthleticOutdoorConsumer products
Education:Bachelor's
Skills:Cross-functional partnershipStakeholder managementInfluencingNegotiationOrganization

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website