Lifecycle Marketing Manager

Robinhood
Menlo Park, New York
Workplace: HybridFull timeUSD 136,000 - 160,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Results-oriented","Humility","Drive","Creativity","Analytical","Data-driven decision-making","Collaboration"]

Own lifecycle marketing strategy and campaigns that drive engagement across onboarding, product adoption, engagement, and retention. Partner with product marketing, design, data science, and content teams to build personalized customer journeys, using segmentation and data analysis to target messaging. Generate data-driven hypotheses, run and interpret A/B tests using basic statistics, and iterate creative based on performance signals across the user journey.

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Robinhood
Robinhood
20 hours ago

Lifecycle Marketing Manager

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Last checked: 17 hours agoStatus: Live

Job Summary

Own lifecycle marketing strategy and campaigns that drive engagement across onboarding, product adoption, engagement, and retention. Partner with product marketing, design, data science, and content teams to build personalized customer journeys, using segmentation and data analysis to target messaging. Generate data-driven hypotheses, run and interpret A/B tests using basic statistics, and iterate creative based on performance signals across the user journey.
Location: Menlo Park, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the strategy of lifecycle journeys and campaigns for product areas, including identifying, sizing, and prioritizing engagement opportunities
  • •Collaborate with product marketing, product, design, data science, and content teams to develop personalized customer journeys
  • •Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences
  • •Generate hypotheses with data, run A/B tests, and apply basic statistics to distinguish signal from noise
  • •Drive the creative development and iteration pipeline using learnings from experiments

Pay and Benefits

Salary: USD 136,000 - 160,000 annually
Equity and Bonus:Equity

Key Requirements

  • •Bachelor’s degree from an accredited college or university
  • •5+ years of growth marketing experience in consumer financial services or equivalent data-driven experience
  • •Analytical approach with tools/concepts including Excel, A/B testing, and relational databases
  • •Results-oriented approach with humility, drive, and creativity
  • •Experience with marketing strategy including opportunity assessment, customer segmentation, and message testing
Experience:Consumer financial servicesData-driven
Education:Bachelor's
Skills:Results-orientedHumilityDriveCreativityAnalyticalData-driven decision-makingCollaboration
Languages:English
Tech Stack:ExcelA/B testingRelational databasesSQLHTML

Company Brief

Robinhood
Commission-free trading platform offering stocks, ETFs, options, and cryptocurrencies, plus cash management and retirement products. Aims to democratize finance through easy-to-use mobile and web apps for retail investors.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Menlo Park, United States
Founded: 2013
WebsiteLinkedIn