Sr. Manager, Global Brand Digital

Crocs Inc.
United States
Workplace: HybridFull timeUSD 125,000 - 135,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Data-driven","Communication","Negotiation","Project management","Leadership"]

Lead the global strategy and execution of Crocs’ digital brand media across NA, EMEA, and APAC for key product stories. Partner cross-functionally with brand media and analytics teams to align campaign content with the seasonal integrated marketing plan, manage planning-to-reporting transitions, and optimize paid media across the marketing funnel. Build and guide a new global brand digital team while spotting innovation opportunities and educating international markets on optimal digital approaches.

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FursaFursa
Crocs Inc.
Crocs Inc.
2 days ago

Sr. Manager, Global Brand Digital

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Lead the global strategy and execution of Crocs’ digital brand media across NA, EMEA, and APAC for key product stories. Partner cross-functionally with brand media and analytics teams to align campaign content with the seasonal integrated marketing plan, manage planning-to-reporting transitions, and optimize paid media across the marketing funnel. Build and guide a new global brand digital team while spotting innovation opportunities and educating international markets on optimal digital approaches.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead development and execution of global brand digital plans across NA, EMEA, and APAC for key product stories.
  • •Coordinate with cross-functional teams to ensure digital brand media campaigns and content support the seasonal integrated marketing plan.
  • •Partner with Brand Media and analytics teams to align digital channels with global brand strategy and ensure smooth execution and reporting.
  • •Identify and support digital innovation opportunities to keep Crocs at the forefront of the digital world.
  • •Hire for and provide leadership and guidance to the new global brand digital team as it is built out.

Pay and Benefits

Salary: USD 125,000 - 135,000 annually
Perks:Health InsuranceDentalVisionLife AndDisabilityPaid Leave401k

Key Requirements

  • •8+ years of experience in digital media with a strong brand foundation, including global experience preferred.
  • •Experience strategically planning and managing paid media across the funnel for acquisition, awareness, and consideration.
  • •Track record building large-scale digital campaigns including CTV, audio, programmatic, and custom digital partnerships.
  • •Advanced analytical skills to translate data and insights into actionable strategy, including measurement from bid tests to lift.
  • •Strong leadership and team-building experience, including hiring and guiding a new global brand digital team.
Experience:8+ years
Skills:Data-drivenCommunicationNegotiationProject managementLeadership
Licenses:E-Verify
Tech Stack:Paid mediaDigital planning tools

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn