Startups Marketing Lead

Sentry
San Francisco
Workplace: HybridFull timeUSD 130,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 4-7 yearsSkills: ["Communication","Leadership","Collaboration","Problem-solving","Strategic thinking"]

Lead and scale Sentry’s startup marketing program end-to-end, owning partnerships, acquisition funnels, and developer-focused campaigns to make Sentry the default monitoring choice for startups. You’ll build programs from scratch, measure impact, and represent the brand in founder and early-engineer communities in San Francisco.

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FursaFursa
Sentry
Sentry
3 months ago

Startups Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Lead and scale Sentry’s startup marketing program end-to-end, owning partnerships, acquisition funnels, and developer-focused campaigns to make Sentry the default monitoring choice for startups. You’ll build programs from scratch, measure impact, and represent the brand in founder and early-engineer communities in San Francisco.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and scale startup partnerships. Expand relationships with accelerators, incubators, VC platforms, and startup deal aggregators. Make Sentry's credits program a no-brainer inclusion in every startup perks stack.
  • •Own the startup acquisition funnel. Design programs that move early-stage companies from free plan → credits program → paid customers → expansion. Instrument everything so we know where the pipeline is and where it leaks.
  • •Be Sentry's face in the startup ecosystem. Show up at demo days, founder events, and SF tech week. Build relationships with the people building the next generation of companies.
  • •Create content and campaigns for startup audiences. Founders and early engineers don't read whitepapers (we don’t write them either). Figure out what they do read, watch, and share, then put Sentry in front of them in a way that feels useful, not salesy.
  • •Shape the startup program itself. Evolve the credits structure, trial experience, and onboarding for early-stage teams. Advocate for what startups actually need from Sentry's product and packaging.

Pay and Benefits

Salary: USD 130,000 - 180,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •4–7 years in marketing, growth, or partnerships, with significant time spent working with or inside early-stage startups
  • •Experience building programs from scratch – not inheriting and optimizing, but actually standing something up
  • •Track record of working across growth, brand, community, and partnerships (not just one lane)
  • •Familiarity with the developer tools or B2B SaaS ecosystem
  • •Experience managing partner relationships (accelerators, VCs, deal platforms) and getting real results from them
Experience:4-7 yearsStartupsMarketingGrowthSaaSDeveloper tools
Skills:CommunicationLeadershipCollaborationProblem-solvingStrategic thinking

Company Brief

Sentry
Provides an error monitoring and performance observability platform for developers, helping teams identify, triage, and resolve application issues across frontend and backend systems with real-time alerts and diagnostic context.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
WebsiteLinkedIn