Director, Demand Generation

Own the strategy and performance of the demand generation engine, driving pipeline creation, funnel efficiency, and measurable revenue impact. Lead a pod-based demand generation team and partner closely with Sales to deliver predictable growth, with success measured by pipeline results in QBR. Manage budget allocation across channels and segments, optimize the full acquisition-to-pipeline funnel, and run reporting/forecasting with support from RevOps while evolving the Demandbase platform and GTM technology stack for segmentation, targeting, and ABM execution.