Marketing Manager, Demand Generation

Payoneer
Buenos Aires
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional collaboration","Project management","Data-driven thinking","Analytical mindset","Hypothesis-driven experimentation"]

Own end-to-end demand generation and cross-functional growth projects across Payoneer’s LATAM markets. Lead initiatives from research and planning through execution, partnering with acquisition, agencies, and sales teams to translate priorities into measurable marketing action. Become a product-and-market specialist to align Payoneer’s value proposition with each audience, using hypotheses and data-driven experimentation backed by strong project management.

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Payoneer
Payoneer
1 day ago

Marketing Manager, Demand Generation

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Job Summary

Own end-to-end demand generation and cross-functional growth projects across Payoneer’s LATAM markets. Lead initiatives from research and planning through execution, partnering with acquisition, agencies, and sales teams to translate priorities into measurable marketing action. Become a product-and-market specialist to align Payoneer’s value proposition with each audience, using hypotheses and data-driven experimentation backed by strong project management.
Location: Buenos Aires
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead cross-functional projects end-to-end, taking ownership from research to final execution.
  • •Drive demand generation projects from ideation and research through execution with acquisition teams and agencies.
  • •Develop deep expertise in Payoneer products, value proposition, and LATAM markets to tailor messaging for different audiences.
  • •Partner with sales teams to understand priorities and convert them into effective marketing actions.
  • •Translate complex briefs into clear plans, sharp hypotheses, and measurable experiments while ensuring strong project management.

Key Requirements

  • •Minimum 5 years of growth or marketing experience at fast-paced, data-driven, high-growth technology companies.
  • •Track record of operating close to the business and delivering demand generation outcomes.
  • •Ability to lead cross-functional projects end-to-end, from framing problems and building business cases to flawless execution.
  • •Business-first, analytical mindset with curiosity to become a product and market expert for each LATAM market and line of business.
  • •Strong hands-on project management mindset with measurable experimentation experience.
Experience:5+ years
Skills:Cross-functional collaborationProject managementData-driven thinkingAnalytical mindsetHypothesis-driven experimentation

Company Brief

Payoneer
Provides cross-border payments and financial services platform enabling businesses and professionals to send, receive, and manage international payments, multi-currency accounts, and working capital solutions to support global commerce.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2005
WebsiteLinkedIn