Visa

1 month ago

Marketing Director - Ghana

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Lead marketing strategy, planning, and execution for Ghana, aligning marketing priorities to business goals and overseeing local marketing teams and agency partners. Drive initiatives to grow Visa payment volumes, transactions, market share, PCE penetration, and merchant acceptance across physical and card-not-present channels. Manage country investments and budgets, set and measure KPIs including MROI, conduct market/competitive research, and act as brand guardian while partnering across Sales, Product, Acceptance, and Hub/Global marketing teams.

Location: Accra

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead cluster and country-level marketing initiatives and investments, prioritizing strategies, plans, and implementations against business objectives.
•Develop and implement strategic marketing and communication plans; ensure ongoing analysis and continuation only of effective campaigns.
•Drive market research, including card payment trends, competitor activity, and cardholder behavior to inform strategic recommendations.
•Manage regional budgets and ensure marketing activities comply with rules and are assessed against KPIs including MROI.
•Oversee marketing agency relationships and deliver marketing support to client banks, including co-op marketing strategies and activation of sponsorship properties.

Key Requirements

•15+ years of senior marketing experience in fast-moving consumer goods, banking/financial services, or high-tech industries.
•Global and/or regional senior marketing responsibility across multiple channels and business areas.
•Strong track record managing external agencies and developing effective through-the-line campaign materials.
•Strong business acumen with P&L management experience.
•Demonstrated expertise across marketing channels including social/digital, with exceptional communication and leadership skills.

Skills:LeadershipBusiness acumenAnalytical thinkingCommunicationNegotiation

Company Brief

Visa

Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Visa

1 month ago

Marketing Director - Ghana

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Location: Accra

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead cluster and country-level marketing initiatives and investments, prioritizing strategies, plans, and implementations against business objectives.
•Develop and implement strategic marketing and communication plans; ensure ongoing analysis and continuation only of effective campaigns.
•Drive market research, including card payment trends, competitor activity, and cardholder behavior to inform strategic recommendations.
•Manage regional budgets and ensure marketing activities comply with rules and are assessed against KPIs including MROI.
•Oversee marketing agency relationships and deliver marketing support to client banks, including co-op marketing strategies and activation of sponsorship properties.

Key Requirements

•15+ years of senior marketing experience in fast-moving consumer goods, banking/financial services, or high-tech industries.
•Global and/or regional senior marketing responsibility across multiple channels and business areas.
•Strong track record managing external agencies and developing effective through-the-line campaign materials.
•Strong business acumen with P&L management experience.
•Demonstrated expertise across marketing channels including social/digital, with exceptional communication and leadership skills.

Skills:LeadershipBusiness acumenAnalytical thinkingCommunicationNegotiation

Company Brief

Visa

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor