Director of Carrier Marketing (AT&T)

Lead channel marketing strategy and execution for Samsung’s strategic AT&T carrier partnership, reporting to the Senior Director of Marketing. Own end-to-end go-to-market planning across the full MX portfolio—driving integrated ATL/BTL campaigns, product launch communications, promotions, experiential activations, and digital programs. Manage a team of channel marketers, lead GTM and product lifecycle management, negotiate marketing plans and budgets, and advise AT&T on advanced digital capabilities like AEO/GEO and data clean rooms.