Product Marketing Director, Command by Asana

Asana
Vancouver, New York
Workplace: HybridFull timeCAD 137,000 - 156,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Strategic thinking","Collaboration","Leadership","Communication","Data-driven analysis"]

Own the end-to-end go-to-market strategy for Command by Asana, partnering with Integrated Campaigns and Product to scale from early traction to mass adoption. Build technical, value-based messaging and positioning for enterprise needs and technical personas, drive high-impact product launches, and create enablement assets for Sales and Success. Use performance data and customer feedback to refine strategy and ensure roadmap alignment across Product, Partnerships, and Sales.

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Asana
Asana
2 months ago

Product Marketing Director, Command by Asana

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Closed

Job Summary

Own the end-to-end go-to-market strategy for Command by Asana, partnering with Integrated Campaigns and Product to scale from early traction to mass adoption. Build technical, value-based messaging and positioning for enterprise needs and technical personas, drive high-impact product launches, and create enablement assets for Sales and Success. Use performance data and customer feedback to refine strategy and ensure roadmap alignment across Product, Partnerships, and Sales.
Location: Vancouver, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and own the end-to-end go-to-market strategy, partnering with Integrated Campaigns to drive measurable business results.
  • •Develop and maintain messaging and positioning for enterprise needs and technical personas.
  • •Drive high-impact product launches from flagship releases to incremental feature updates.
  • •Equip Sales and Success teams with enablement materials such as battlecards, pitch decks, and customer stories.
  • •Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment.

Pay and Benefits

Salary: CAD 137,000 - 156,000 annually
Perks:Health InsuranceGym MembershipFamily BuildingRetirement

Key Requirements

  • •8+ years of product marketing experience in B2B tech, with SaaS experience preferred.
  • •Technical depth to engage with developers and engineering leaders and translate technical capabilities into value-based stories.
  • •Proven ability to scale products from early traction to broad adoption, with experience across PLG and SLG motions.
  • •Strong product intuition for distilling complex technical concepts into simple, compelling narratives.
  • •Experience partnering with Product teams to align roadmaps with market needs and customer pain points.
Experience:8+ yearsB2B techSaaSPLGSLG
Skills:Strategic thinkingCollaborationLeadershipCommunicationData-driven analysis
Languages:English

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
WebsiteLinkedInGlassdoor