Growth Marketing Manager Lead

Roblox
San Mateo
Workplace: OnsiteFull timeUSD 216,160 - 257,440 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Stakeholder management","Analytical rigor","Written communication","Verbal communication"]

Lead end-to-end growth initiatives for Roblox’s global growth engine, spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. Own experimentation, measurement frameworks, and incrementality-based strategy while partnering with Data Science, Product, Engineering, Design, and Finance. Manage and optimize multi-channel paid media investments and translate analyses into clear recommendations to help define the long-term growth roadmap and operating model.

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Roblox
Roblox
1 month ago

Growth Marketing Manager Lead

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead end-to-end growth initiatives for Roblox’s global growth engine, spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. Own experimentation, measurement frameworks, and incrementality-based strategy while partnering with Data Science, Product, Engineering, Design, and Finance. Manage and optimize multi-channel paid media investments and translate analyses into clear recommendations to help define the long-term growth roadmap and operating model.
Location: San Mateo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and scale growth programs across user acquisition, reactivation, paid influencer, and product-led growth.
  • •Manage and optimize multi-million-dollar marketing investments across ad platforms including Google, YouTube, Meta, TikTok, Apple Search Ads, and DSPs.
  • •Design experiments and establish measurement frameworks, partnering with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes.
  • •Partner with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, monetization, and personalization.
  • •Explore emerging channels, creators, partnerships, and AI-enabled workflows to build new growth engines and define the long-term growth roadmap.

Pay and Benefits

Salary: USD 216,160 - 257,440 annually
Equity and Bonus:Equity

Key Requirements

  • •12+ years of experience in growth marketing, product growth, or performance marketing at a high-growth consumer technology company.
  • •Proven track record scaling growth programs and driving meaningful business outcomes across the full growth funnel.
  • •Advanced SQL proficiency with experience working directly with large datasets.
  • •Deep understanding of experimentation, incrementality, attribution, cohort analysis, and causal inference.
  • •Strong cross-functional influence and communication skills, including presenting to senior leadership.
Experience:Consumer technologyGrowth marketingPerformance marketing
Skills:Cross-functional collaborationStakeholder managementAnalytical rigorWritten communicationVerbal communication
Languages:English
Tech Stack:SQLGoogleYouTubeMetaTikTokApple Search AdsDSPsRecommendation systemsPersonalization

Eligibility

Visa:H-1B

Company Brief

Roblox
Operates an online platform for user-generated games and virtual experiences, enabling creators to build, publish, and monetize interactive 3D experiences for a global community of players.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2004
WebsiteLinkedIn