Category Manager (Frozen)

The Kraft Heinz Company
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Self-motivated","Cross functional communication","Accountability","Strategic thinking","Working in multicultural environments"]

Drive the frozen portfolio strategy for the retail business by partnering with category and supply chain leaders on Japan brand strategy and annual operating plans. Lead category analysis, market performance reporting, and innovation/new product pipeline development, including cross-functional launches. Own P&L and business targets, lead key range-extension and innovation projects, and coordinate research with consumer insights teams to support campaigns and brand tracking.

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The Kraft Heinz Company
The Kraft Heinz Company
1 month ago

Category Manager (Frozen)

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Last checked: 28 days agoStatus: Live

Job Summary

Drive the frozen portfolio strategy for the retail business by partnering with category and supply chain leaders on Japan brand strategy and annual operating plans. Lead category analysis, market performance reporting, and innovation/new product pipeline development, including cross-functional launches. Own P&L and business targets, lead key range-extension and innovation projects, and coordinate research with consumer insights teams to support campaigns and brand tracking.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Support category/supply chain leaders with Japan Kraft/Heinz brand strategy and the annual operating plan.
  • •Conduct category analysis for key business unit categories and report market performance with root-cause insights.
  • •Lead innovation agenda/pipeline and cross-functional teams to deliver new product launches.
  • •Own P&L and business targets to deliver brand growth in both short and long term.
  • •Lead key brand projects (primarily range extension and innovation) and coordinate research for new products, campaigns, and brand tracking.

Key Requirements

  • •Minimum 4 years of experience in brand management/marketing/customer marketing/trade marketing in the food industry.
  • •Experience using quantitative and qualitative market research to manage brands.
  • •Experience using key brand financial measures, plus budget planning and management.
  • •Proficiency in Japanese and English.
  • •Bachelor’s degree.
Experience:4+ yearsFood industryBrand managementMarketing
Education:Bachelor's
Skills:Self-motivatedCross functional communicationAccountabilityStrategic thinkingWorking in multicultural environments
Languages:JapaneseEnglish

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn