Lead User Acquisition Manager

Dave
United States
Workplace: RemoteFull timeUSD 205,000 - 236,000 annuallyFunction: Administration & Executive AssistanceExperience: 8-10 yearsSkills: ["Communication","Analytical skills","Strategic thinking","Data-driven decision-making","Hands-on execution"]

Own the end-to-end user acquisition strategy for Dave’s new product launches, building a scalable paid media playbook from zero to proven performance. You’ll evaluate and test channels (Meta, TikTok, Google, Apple Search, affiliates, and programmatic), forecast growth and allocate budgets with Finance/Product, and manage optimization to protect unit economics. Partner across Product, Analytics, Marketing, and Martech Engineering on tracking, dashboards, and campaign foundations.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Dave
Dave
3 days ago

Lead User Acquisition Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own the end-to-end user acquisition strategy for Dave’s new product launches, building a scalable paid media playbook from zero to proven performance. You’ll evaluate and test channels (Meta, TikTok, Google, Apple Search, affiliates, and programmatic), forecast growth and allocate budgets with Finance/Product, and manage optimization to protect unit economics. Partner across Product, Analytics, Marketing, and Martech Engineering on tracking, dashboards, and campaign foundations.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Own the paid media and channel strategy for each new product launch, building an end-to-end UA playbook that scales across products.
  • •Evaluate and test paid channels, including upfront competitive research on bidding, CPMs/CPCs, and channel dynamics, then prioritize based on testing and unit economics.
  • •Partner with Finance and Product to set user acquisition targets, growth forecasts, allocate budgets, and monitor performance against goals while protecting unit economics.
  • •Lead campaign optimization and scaling by partnering on day-to-day management, iterating continuously to improve acquisition efficiency.
  • •Develop and manage a creative testing framework (themes, formats, copy angles, messaging) and guide ad portfolio strategy for target personas.

Pay and Benefits

Salary: USD 205,000 - 236,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kParental LeaveHome Office

Key Requirements

  • •8-10+ years of paid media, user acquisition, performance marketing, or growth marketing experience, with success building strategies from scratch for new products and market entries.
  • •Track record of successful new product launches using paid acquisition, with concrete results.
  • •Deep knowledge of paid media channels (e.g., Facebook, TikTok, Google, Apple Search), including bidding mechanics and optimization best practices.
  • •Strong analytical skills and deep understanding of CAC, LTV, ROI, and unit economics to drive data-informed decisions.
  • •Campaign management experience: managing budgets, monitoring performance, scaling winning campaigns, and cutting underperformers.
Experience:8-10 yearsFintechFinancial services
Skills:CommunicationAnalytical skillsStrategic thinkingData-driven decision-makingHands-on execution
Tech Stack:MetaTikTokGoogleApple SearchAffiliatesProgrammaticEvent trackingDeeplinksDashboardsMartechPaid media

Company Brief

Dave
Dave is a U.S. neobank offering banking accounts, cash advances (ExtraCash), budgeting tools, credit-building features, and a Side Hustle marketplace to help everyday consumers manage short-term liquidity and build financial health.
Industry: Neobanking
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Unicorn (USD 1B+)
Funding: IPO / Publicly Listed
Headquarters: Los Angeles, United States
Founded: 2016
Glassdoor
Glassdoor: 4.0
WebsiteLinkedInGlassdoor