Procter & Gamble

1 day ago

Senior Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 43 minutes agoStatus: Live

Job Summary

Lead the growth of one or more P&G brands by developing winning strategies grounded in consumer and shopper insights. Own end-to-end brand building across channels including e-commerce, delivering topline growth and brand performance metrics. Collaborate cross-functionally with Sales, Trade Marketing, Consumer & Market Knowledge, Finance, and Supply Chain, and partner with agencies to create best-in-class toolkits and marketing assets. Drive continuous innovation to strengthen brand leadership in Vietnam.

Location: Vietnam

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Define and execute brand growth strategies using consumer/shopper insights, market trends, and campaign performance analysis.
•Own end-to-end brand building initiatives and deliver key business metrics across channels including e-commerce.
•Lead cross-functional collaboration with Sales, Trade Marketing, Consumer & Market Knowledge, Finance, and Supply Chain to build integrated business plans.
•Partner with external agencies and suppliers to deliver impactful marketing initiatives.
•Develop marketing toolkits and assets (digital campaigns, social content, e-commerce creative, platform activations, in-store materials, and engagement programs) and identify growth opportunities.

Key Requirements

•Minimum 6 years of experience in Brand Management or a related commercial marketing role, preferably in FMCG.
•Strong understanding of the Vietnam market and local consumers, translating insights into effective brand strategies.
•Proven strategic thinking and business acumen to identify growth opportunities and make data-driven decisions.
•Strong analytical ability to synthesize multiple sources into actionable business insights.
•Excellent leadership, stakeholder management, and communication skills in English and Vietnamese, including briefing agencies and presenting to senior leadership.

Experience:6+ yearsFMCG

Skills:LeadershipStakeholder managementCommunicationPresentationAnalytical thinkingStrategic thinkingData-driven decision-making

Languages:EnglishVietnamese

Company Brief

Procter & Gamble

Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Cincinnati, United States

Founded: 1837

Website LinkedIn

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Procter & Gamble

1 day ago

Senior Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 43 minutes agoStatus: Live

Job Summary

Location: Vietnam

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Define and execute brand growth strategies using consumer/shopper insights, market trends, and campaign performance analysis.
•Own end-to-end brand building initiatives and deliver key business metrics across channels including e-commerce.
•Lead cross-functional collaboration with Sales, Trade Marketing, Consumer & Market Knowledge, Finance, and Supply Chain to build integrated business plans.
•Partner with external agencies and suppliers to deliver impactful marketing initiatives.
•Develop marketing toolkits and assets (digital campaigns, social content, e-commerce creative, platform activations, in-store materials, and engagement programs) and identify growth opportunities.

Key Requirements

•Minimum 6 years of experience in Brand Management or a related commercial marketing role, preferably in FMCG.
•Strong understanding of the Vietnam market and local consumers, translating insights into effective brand strategies.
•Proven strategic thinking and business acumen to identify growth opportunities and make data-driven decisions.
•Strong analytical ability to synthesize multiple sources into actionable business insights.
•Excellent leadership, stakeholder management, and communication skills in English and Vietnamese, including briefing agencies and presenting to senior leadership.

Experience:6+ yearsFMCG

Skills:LeadershipStakeholder managementCommunicationPresentationAnalytical thinkingStrategic thinkingData-driven decision-making

Languages:EnglishVietnamese

Company Brief

Procter & Gamble

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Cincinnati, United States

Founded: 1837

Website LinkedIn