Senior Brand Manager

Procter & Gamble
Vietnam
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Leadership","Stakeholder management","Communication","Presentation","Analytical thinking","Strategic thinking","Data-driven decision-making"]

Lead the growth of one or more P&G brands by developing winning strategies grounded in consumer and shopper insights. Own end-to-end brand building across channels including e-commerce, delivering topline growth and brand performance metrics. Collaborate cross-functionally with Sales, Trade Marketing, Consumer & Market Knowledge, Finance, and Supply Chain, and partner with agencies to create best-in-class toolkits and marketing assets. Drive continuous innovation to strengthen brand leadership in Vietnam.

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Procter & Gamble
Procter & Gamble
1 month ago

Senior Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 days agoStatus: Live

Job Summary

Lead the growth of one or more P&G brands by developing winning strategies grounded in consumer and shopper insights. Own end-to-end brand building across channels including e-commerce, delivering topline growth and brand performance metrics. Collaborate cross-functionally with Sales, Trade Marketing, Consumer & Market Knowledge, Finance, and Supply Chain, and partner with agencies to create best-in-class toolkits and marketing assets. Drive continuous innovation to strengthen brand leadership in Vietnam.
Location: Vietnam
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and execute brand growth strategies using consumer/shopper insights, market trends, and campaign performance analysis.
  • •Own end-to-end brand building initiatives and deliver key business metrics across channels including e-commerce.
  • •Lead cross-functional collaboration with Sales, Trade Marketing, Consumer & Market Knowledge, Finance, and Supply Chain to build integrated business plans.
  • •Partner with external agencies and suppliers to deliver impactful marketing initiatives.
  • •Develop marketing toolkits and assets (digital campaigns, social content, e-commerce creative, platform activations, in-store materials, and engagement programs) and identify growth opportunities.

Key Requirements

  • •Minimum 6 years of experience in Brand Management or a related commercial marketing role, preferably in FMCG.
  • •Strong understanding of the Vietnam market and local consumers, translating insights into effective brand strategies.
  • •Proven strategic thinking and business acumen to identify growth opportunities and make data-driven decisions.
  • •Strong analytical ability to synthesize multiple sources into actionable business insights.
  • •Excellent leadership, stakeholder management, and communication skills in English and Vietnamese, including briefing agencies and presenting to senior leadership.
Experience:6+ yearsFMCG
Skills:LeadershipStakeholder managementCommunicationPresentationAnalytical thinkingStrategic thinkingData-driven decision-making
Languages:EnglishVietnamese

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn