thatgamecompany

1 month ago

Senior Brand Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Senior Brand Marketing Manager leading global brand planning with a hands-on NA focus, storytelling-driven campaigns, and community-first advocacy for thatgamecompany’s remote US & Canada markets. Drives brand lifecycle, partnerships, and agile marketing while championing authentic player experiences and cross-functional collaboration to build a lasting brand legacy.

Location: Los Angeles

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
•North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and INFP audiences.
•Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.
•Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics.
•Project Management & Operational Excellence: Lead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignment.

Pay and Benefits

Salary: USD 93,500 - 164,000 annually

Perks:Health InsuranceDentalVision401kRemote WorkPet InsuranceWellness StipendHome Office

Key Requirements

•8+ years in Brand Marketing or Product Management within the video games industry, preferably with live-service or mobile gaming
•proven storytelling ability to build campaigns that evoke genuine emotion
•community-first mindset with deep empathy for player needs and authenticity
•extensive knowledge of the North American gaming landscape and Gen Z audience behavior
•history of innovative thinking and resilience to learn from failed experiments

Experience:8+ yearsVideo gamesGamingLive-serviceMobile gaming

Skills:StorytellingEmpathyCollaborationLeadershipCommunication

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

thatgamecompany

thatgamecompany develops artistic, narrative-driven video games focused on emotional experiences and innovative interactive design. Known for titles like Flower, Journey, and Sky: Children of the Light, the studio emphasizes player connection and evocative audiovisual storytelling.

Industry: Gaming

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: Santa Monica, United States

Founded: 2006

Website LinkedIn

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thatgamecompany

1 month ago

Senior Brand Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Los Angeles

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
•North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and INFP audiences.
•Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.
•Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics.
•Project Management & Operational Excellence: Lead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignment.

Pay and Benefits

Salary: USD 93,500 - 164,000 annually

Perks:Health InsuranceDentalVision401kRemote WorkPet InsuranceWellness StipendHome Office

Key Requirements

•8+ years in Brand Marketing or Product Management within the video games industry, preferably with live-service or mobile gaming
•proven storytelling ability to build campaigns that evoke genuine emotion
•community-first mindset with deep empathy for player needs and authenticity
•extensive knowledge of the North American gaming landscape and Gen Z audience behavior
•history of innovative thinking and resilience to learn from failed experiments

Experience:8+ yearsVideo gamesGamingLive-serviceMobile gaming

Skills:StorytellingEmpathyCollaborationLeadershipCommunication

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

thatgamecompany

Industry: Gaming

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: Santa Monica, United States

Founded: 2006

Website LinkedIn